A question that I often get from educators is: How do I get to do what you do? Always intrigued by that question, I continually have to consider what it is that I do, that would appeal to anyone other than me? In reflection, I love what I do in this second career that I stumbled into about five years ago. I get to tweet, chat, blog, broadcast, podcast, interview, comment, write, speak, consult, and travel around the world. I guess I could be considered a professional social media educator. Of course it is not something I could devote enough time to, if I was not retired from teaching after 40 years in the classroom. I find myself on, or near a computer all day, every day. I know of several dozen educators actively involved in doing many of the same things. Most of these educators started as early adopters of social media when it began to gain momentum in our society.
What were the conditions in education that empowered certain educators with the ability to influence, to some degree, the profession of education? Who is responsible for recognizing and validating certain individuals as education thought leaders? What changed in education that diverted us from the usual more traditional spheres of influence in education to a social media-driven influence?
Traditionally, education authors had influenced education with published works. These experts, many from Higher Education, would write books and Journal articles that affected the profession. Recognition came through published works from highly credentialed educators. These are the same experts who would also speak at education conferences. Recognition was also given to educators who successfully presented at the National Education Conferences. For decades these were the influencers of change in education.
As Education became more political the influencers changed. Politicians, and business people began to enter the discussions in education. Big companies making big profits in education began gain more influence in the discussion. Before long the educators’ voice in education was barely a whisper. Discussions resulted in mandates and laws, which was the culmination of influence of many non-educators with little transparency in the system that produced these directives.
With the rise of social media, educators began their own discussions online. The education community started to grow on LinkeIn, Facebook, and Twitter. The educator discussion began as a collaborative sharing of ideas for teaching. Soon educators began to compare notes on pedagogy, methodology, policies and mandates. Questions about inconsistencies and flaws began to be explored. The discussions were interactive, and reflective. It was educators questioning educators about education without influences of re-election, tax implications, profit margins, or public opinion.
Collaboration revealed ideas that were practice to some but innovation to others. Social media is global and that influenced ideas as well. Ideas from other cultures entered the conversations. The community soon noticed those educators, who embraced the ideas, and exposed the hypocrisies, and inconsistencies. Recognition came to those who were consistent with good and original ideas.
Those same educators who tweeted their thoughts needed to expand their ideas and moved onto blogs. Some still felt limited and found a need to author books. The pathway to thought leadership had become more democratized. People were recognized for their ideas rather than their titles. Educators had access to other educators for vetting ideas. Access through collaboration using technology as a tool to make collaboration an anytime, anywhere endeavor was a game-changing advancement.
Potentially, any educator today, who has the ability to collaborate with other educators, can share their way to thought leadership. It takes: a collaborative mindset, a love of learning, ability to creatively think, ability to effectively write, ability to comfortably speak, and a driving desire to affect change in education. These are the skills of the several dozen people that I know who have become thought leaders in education through social media engagement.
Collaboration has long been a factor in the education profession. It is through technology that this element, this form of learning, has been turbo-boosted to become a driving force in learning. It empowers people to gain control over what it is they need, or want to learn. It also enables that person to intelligently and responsibly shares their learning with others in order to fill a void created by the isolationism of education in the past. It was that isolationism that made educators vulnerable to influences of outside forces that may not have had education improvement as their main goal. That is the stuff that makes a good education thought leader. It is within the reach of most educators to get to that position, and the profession, as well as the system, will benefit with every attempt by educators to do so.