Recently, I have read a number of posts and tweets about how people are unfollowing their accumulated “follows” on Twitter in large numbers. I guess at least some of this action was generated by a proclaimed “national unfollow day” that was made up and broadcast out by someone with a little media influence. Of course we should not tell folks how to use Twitter, since it is a matter of personal preference as to how each user uses it and what each gets from it, so the best we can do is model what we see as successes in our own personal use. It is also important to note that many educators use Twitter as part of their Personal Learning Network to personalize their learning. That should require an initial screening or vetting of those to be followed. An educator’s Twitter account is not typical of those who use Twitter for general social media interaction.
These unfollow posts had me look at my personal Twitter numbers. I have been on Twitter for many years and now follow 3,766 tweeters, mostly educators. No, I do not read each and every tweet streaming into my timeline. After seeing these postings, I wondered whether I should be unfollowing large numbers from my own account. Before I was to take any action however, I needed to figure out why I followed these folks in the first place. What was my personal follow policy?
Twitter is based on People being connected to other people. If one is connected to a specific group of people with a specific interest, the tweets will be mostly geared to that interest. If educators follow educators, the abundance of subject matter coming across through tweets will be education based. When I consider whether or not to follow someone, not being an educator or education affiliated is a major factor.
Another factor is that by following someone it encourages him or her to follow you back. Having more educators follow you back increases your reach and that increases your influence, as long as you are also thoughtful and rational in your ideas. All of this in turn develops and increases the number of followers that you acquire over time. Yes, it is a numbers thing. However, even considering the arguments for follows that I have put forward here, always remember the most important thing is whom you follow and not who follows you. Using Twitter professionally as part of a Personal Learning Network is most successful if it uses the right numbers, educator specific numbers. The greater number of great educators you follow will increase the odds for best results in gaining valuable education sources.
My follow numbers have been built up over the years with education bloggers and authors who clearly offer education ideas. I also add people who intelligently participate in education Twitter chats. I follow many educators that I meet and have contact with at local, state, national, and global education conferences.
Of course the primary method I use in gathering people I follow is by following those who engage me in conversation on Twitter. I consider it an acknowledgement of respect for another educator who has put him or herself out there to engage and hopefully collaborate on subjects dealing with education. That is how I have built up my Follow list. The method for reducing that list with “unfollows” is to unfollow negative influences. I unfollow those who are in my estimation mindless naysayers, disrespectful of others, or social media bullies. Hence, my Follow list has grown to an almost unmanageable number.
Manageable is very important when it comes to Twitter. The simplicity of Twitter when dealing with large numbers can be overwhelming complex. There are apps for that!
Out of necessity I use an application other than Twitter to organize and manage the Tweets that do stream to my account. I use a free application called TweetDeck to organize my account. Hootsuite is another app that does similar things. Both allow me to create specific lists of Tweeters and follow them in their own column. Even though I maintain my main timeline that streams all of the Tweets from those who I follow. I have other columns that I follow more closely. I follow a column just dedicated to the #Edchat Hashtag as one example. Additionally, I have a list of about 140 people who I have most closely associated with over my years on Twitter. I call this “My Twitter Stalwart List”. Accessing anyone’s Twitter profile gives access to his or her public lists. Anyone can follow the people on those lists with a simple click. Here is my list that you can follow: https://twitter.com/tomwhitby/lists/my-twitter-stalwarts/members
It is also important to note that in order to receive Direct Messages from people they must be following each other. The person needs to be following you, as you need to be following back in order for the DM to happen.
I know of several prominent education thought leaders who limit their follows to less than 100. I don’t get it because I use Twitter differently than they do. That is the point. People use Twitter in the ways they need to use it. However, the more people understand how Twitter works and what the possibilities are, the better choices they can make in personalizing their own learning.
If we are to better educate our kids, we need first to better educate their educators.