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Twitter’s biggest obstacle to being the number one tool of Professional Development for educators is Twitter. It is a simple tool, based on a simple idea, which is complicated by its simplicity. To use twitter is to get it. To explain Twitter is a losing proposition. Twitter’s reputation as an application is its worst enemy. It has been the brunt of comedians’ jokes since it began. Members of the Hollywood crowd embraced it for the purpose of engaging their fans with a majority of mindless tweets to build a following. Many have a following in the millions. The concept most accepted by the public is that Twitter is used by individuals to broadcast to people the meaningless actions and events in their day-to-day existence. How could this ever be taken seriously, not to even mention being used as a tool for Professional Development for educators?

Social learning is common to all. We learn through social encounters. We pass along information in social settings. We collaborate with others in our social engagements. A committee is simply a gathering of individuals for social interaction for the purpose of learning and creating. This all occurs in our face to face world. This all takes place with people who can assemble in close proximity at predetermined location and a pre-determined, in-common, time period. Our face to face learning has the boundaries of time and space, but when those boundaries are accounted for, meaningful learning may take place.

With the advancement of technology, and its integration with the internet, the ability to make social contact with individuals is enhanced because the internet takes us beyond boundaries of space and time. We can contact individuals around the globe. Our thoughts and ideas can be suspended in time until retrieved by others. We can exchange ideas or information in the form of: text, audio files, photos, videos, Blog posts, articles, URL’s (links), charts, data, and live interaction. All of this is made possible with Social Media.

Twitter is a social media application. It enables people to use it as a conduit for information to other individuals. That is the simple part. Now let us consider the complications that come from trying to keep Twitter simple. First, the Tweet, or the message, can only be 140 characters in length. Many find this too limiting. I expect those individuals might be long-winded in a face to face setting as well.

A huge problem with Twitter for some is understanding who is getting the message. Remember Twitter is Social Media and is based on social interaction. If you walked into an auditorium full of people and started talking without engaging someone first, no one would be listening. You would be talking out loud to yourself.  If you introduced yourself to someone and then began a conversation you now have someone listening and interacting. You would then do the same with a second, third, and fourth person. You have connected with those people and selected them as persons you may interact with, and they have selected you as well, based on your intelligent contributions to the discussion. As that works in life, so it works in Twitter.

Simply stated, the only people who get your tweets are those who follow you, your “followers”. The only Tweets that will come to you are those from people you choose to follow. They are called “Following” If you follow family members, you may expect Tweets about family matters would monopolize your tweets. If the idea is to use Twitter as a professional Development tool, then the people you should follow would be educators. You will build a personal, professional learning Network by limiting the people you follow to educators. In addition, if your Tweets are educationally topical, those who follow you will also be educators, or people interested in topics of education.

All Tweets are public and will be seen by all who follow you. A Direct Message is private. A” DM” can only be sent to a person you follow and he, or she must be following you as well. You cannot “DM someone who does not follow you.

Educators tweet educational things including: text, audio files, photos, videos, Blog posts, articles, URL’s (links), Charts, data, and live interaction. These could be a lesson specific tweet, or a topic involving methods of education. Personal experiences from educators globally. It could be a question from an educator seeking an answer. Having information and collaborating on ideas creates an environment for Professional Development. It can be used at any time without regard to boundaries that impede face to face socialization. The number of participants is not limited to a school, district, city, state, or country. There is no isolation of Elementary, Secondary, or Higher Ed educators.

Not knowing how to find educators to follow may have been a problem in the past, but it is being made easier all of the time. Educational Blogs may have a “Follow Me on Twitter” Icon. Click and follow. Always check out the profile of a perspective person to follow. You will be able to see that person’s last tweets as well as their profile. Additionally, you can view icons of who they follow. Click on any of those icons and you are transported to that person’s profile. Repeat the process as long as needed, or return to the original profile to start a new path of follow research. Profiles may also contain lists of followers. A twitter list may contain a large number of educators. One click will follow every member of the list. There are several educational chats ongoing weekly. Educators from around the world are involved. If you find interesting participants in the chat, follow them on Twitter.

Twitter is only one component of a comprehensive PLN. There are many Social Media applications that serve educators well for communication, collaboration, and creation. All of these applications are constantly evolving or disappearing, to be replaced by new applications. We need to buy into the method and not the tool. Tools change, but learning continues. To be better educators we need to be better learners.

Those of us who successfully use Twitter as a tool for Professional Development need to act as ambassadors of information. We need to share that which we glean from our Personal Learning Networks and not be shy about telling other educators where it came from. It was not Ashton Kutcher,  Linsay Lohan, or Paris Hilton who shared that information, but collaborative educators.

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This week we had a much energized #Edchat. #Edchat is an online discussion involving over 1,000 educators on a specific topic each week. This week’s Topic dealt with Professional Development being relevant for educators. This seems to be one subject that rivals in popularity the opposition to standardized, high-stakes testing. It seems that most educators have an opinion on PD. There are so many aspects of this subject that one post will not cover it all. It may however, be able to at least frame a discussion.

The best first change for Professional Development would be to rename it. PD has become a hot button issue amongst many educators. Since each district develops its own policy, there are some districts that do a fine job. Based on comments by many educators on social media sites however, these districts seem to be few, and far between. In addition to district mandates, there are also different PD requirements enforced by individual states.  Before the movement to change the name takes hold, let’s talk about PD as we know it today.

The most recent statements supported by Secretary Duncan tell us that a teacher with Master’s degree has little effect on students’ learning. Following this line of reasoning through, it would seem that the government would want our teachers to begin and end with a bachelor’s degree. Of course that would be a less expensive way to go, but the burden on PD would be that much greater in the future.

Demanding that any labor force spend time beyond that which is established by the job description requires that the employer pay the employee additional compensation. Since PD requires a time commitment in addition to an educator’s work week, this is what is done in most districts. Of course, if the school district is paying for additional hours, it has a right to make requirements for what it expects. Those requirements often become a point of contention.  This seems to create an “Us vs. Them” dynamic and the beginning of the PD problems.

Regardless of how far any educator travels in his or her academic career, information does not stop flowing when the degree is conferred. Although teachers are expected to be content experts, the content itself continues to develop and evolve. Of course that may not be as true for Math as other subjects, but most content for most academic areas continues to accumulate and evolve. Experts cannot be experts if they do not keep up with the evolving content. A writing teacher who knows nothing of blogging is a questionable expert. A social studies teacher without an understanding of social media can hardly explain the revolution taking place in the Middle East.

Aside from the continuing development in content areas, the methods used to teach and learn also continue to evolve. Methods are also affected by the culture of our society and that continues to change. The Huck Finn controversy certainly underscores this. The culture of the community, or the school itself, has an incredible effect on the school’s approach to learning. Sharing and reflecting on the ways we teach is the best way to change and evolve. The introduction of Social Media to PD gives it a new dimension. Ning sites creating collaborative learning communities; Twitter and Facebook connecting educators locally and globally; YouTube enabling creation of content to be shared and commented upon, are all influences of social media that affect culture.

With the rapid advancement of technology, the tools for learning are changing continually. Whatever tools teachers used in their methods classes in years past, would be hard pressed to be found today. Of course, Overheads and PowerPoint are still around. The concepts of Social networks, mobile learning devices, web 2.0, webinars, podcasts, blended learning, and cloud computing are new to all. They will have a huge impact on learning, but unless educators are up to speed, they will not have an effect in education. That is when education becomes irrelevant because our educators are technology illiterate.

Approaching PD as an extra item in a labor contract may not be the best approach. PD is something that should be part of the work week. It needs to be there in order to maintain relevance for all educators. It cannot be a one size fits all approach. Different educators have different needs. We insist on this for our students, why not for our educators.

The best hope we have for real reform may lie in reforming PD first. IT directors are tech content experts, and may not know what educators need to know in order to teach their respective subjects. Educators are content experts in their respective areas, and technology is not necessarily their strength. Educators need to learn what to ask, and IT managers need to learn how to answer to meet the needs of the educators. IT people seem to view many problems as insurmountable obstacles and are quick to deliver edicts and bans to stop the problems from occurring, rather than trying to solve the problem. IT staff are educators of educators. The same approach of guidance and patience to analyze and problem-solve should be employed by IT people when working with educators.

Administrators have a big role in PD as well. Too often when it comes to PD, administrators use the “do as I say, not as I do” method. They need to be a part of the PD as well. They are the leaders in education, and that requires that they must be out front. Being out front requires some idea of what is going on. Too often, too many administrators have no clue. If PD can lead education to reform our leaders must be there as well. Sitting in an office having IT directors develop PowerPoint presentations for board meetings does not make for cutting edge educational leadership. I know not all Administrators fall in this category, but what is an acceptable percentage of those who do?

If we want reform in education, we better start paying attention to how educators learn and teach to enable that learning. They are not yet teachers when they leave their college classrooms with a degree. Great teachers come from what they learn in their own classrooms as a teacher. They need guidance and support to maintain relevance in the ever-changing world for which they are preparing kids. To be better teachers and better leaders, we need to first be better learners. Without a thoughtful system in place to enable that, the results will be limited at best.

Instead of forcing a merit pay model in education, which will not work, let’s consider using that money differently. Why not use it to compensate teachers who are being successful with their methods and are willing to share their methods with colleagues. Teacher to teacher sharing is a great way to professionally develop teachers. It also supports innovation and excellence in learning. When asked how to reform education, we should consider reforming how we educate our educators, and our educational leaders. We need to reform Professional Development in order to reform education.

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