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I was recently contacted by Barbara Madden, a Missouri educator with a Mississippi dialect, who is conducting a survey of educators, who use Twitter for Professional Development asking for some feedback. Barbara had been in contact with a college professor who wanted to know the effect of Twitter as PD and it’s effect on student outcomes. That really got me thinking about PD and Twitter. I have heard many, many educators claiming that Twitter is the best PD that they have ever had. Others have said they learned more from Twitter than any graduate, or undergraduate education course they have taken. I would have doubts about both of those statements, or at the least questions about our higher education system if that were true.

Education has always been an isolated profession that called out for collaboration, but it did not have an effective way to collaborate. Department meetings and faculty meetings potentially provided limited collaboration. Education conferences were slightly more collaborative, but educators really had to put themselves out there to find ways to collaborate with other educators in an effective way. Collaboration is a very personal way for an individual to learn. It requires trusting other individuals, which is not easy for many, but it is also, for many people, the best way to learn.

Social Media is simply a conduit for connections. These connections then lead to collaboration. It enables connections to be made globally with ease and in numbers never before possible. It is this ease and quantity of connectedness that fosters collaborative learning on subjects that interest the connected participants. When educators are connected to other educators the natural discussion is education.

The way I look at it is that educators discussing education force each other to think and reflect on what it is that they do in education. Educators are a reflective bunch as a profession. It is the resulting change from all of this collaboration and reflection that enables educators to view what they have been staring at for so long with a new lens.

In addition to viewing things differently, a new level of relevance is added with technological advances being shared. Technology changes so fast that few can keep up with all that is going on. Collectively however, and through the power of collaboration, things are shared, discussed, and experimented with. This is all done with the safety net of collaboration. Failure becomes an option because do-overs become possible. It’s not about how many times you are knocked down, but rather how many times people help you back up. That is what educators do with Twitter.

If we were to measure anything, we would need to know what educators were like before Twitter to evaluate how they interact, reflect and teach or administrate after the Twitter immersion.

Can we measure how an educator views education differently after experiencing collaborative learning as a professional tool? If that experience changes that educator’s outlook, relevance, and educational philosophy, does it change that person as an educator? In what way do we measure that? How do we measure that in regard to its effect on the students’ outcomes? If a teacher is employing different methods of teaching that he, or she has never used before, how do we gauge that as effective or not? If a teacher has gained a better sense of confidence in the classroom, how does that translate to positives for students? Giving teachers the confidence in knowing that there are no longer boundaries to the questions they may ask, or the people they may ask them from may not be measurable. Twitter is more about ideas than titles. In the area of education Administrators, Authors, Teachers, Students, and Parents are all equals on Twitter. Exchange of ideas and experience is the currency of that medium. How do we measure the effect of that on education?

There is now a new gap in education. In a system riddled with too many gaps, this is not good news. Technology and social media specifically have provided tools that enable educators to connect, communicate collaborate and create. That ability makes a difference in individuals. It enables reflection and relevance. It is also creating two groups of educators, the connected, and the unconnected. The discussions of the connected seem to be focused on the future and moving toward it. The discussions of the unconnected seem to be steeped in the past with little or very slow-moving forward movement.

I do not think of Twitter as a tool for providing Professional Development, but rather a tool that enables collaboration. That leads to a curiosity, or more, a love for learning that takes some learners further down the road that all educators should be travelling. By any measure that must be a positive result for educators, that will impact their students in a positive way as well.

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As I have traveled around this country participating in education conferences I have made several observations in regard to the effects of the Internet and social media on various levels of education as a profession, as an industry, and as an institution. These are often the topics of sessions at education conferences that draw thousands of educators in to look at, examine, talk over, consider, and move on. This all takes time and has been going on since tech was first introduced to education in various forms as tools for learning. It may be time to step back and look at the bigger picture.

As technology advances there are consequences for many industries that either fail to adapt, or whose product is replaced by what technology offers. Horse drawn carriages were replaced by horseless carriages. Typewriters were replaced by word processors. Instamatic cameras were replaced by digital cameras, which are now being replaced by cell phones. Photographic film is not found in any of the millions of stores from which it was previously sold in mass quantities. The news cycle no longer faces deadlines because of 24-hour news cycles. Newspaper and magazine stands have only a fraction of the offerings they had even five years ago. There is no longer a Kodak, Polaroid, Underwood Typewriter, or Newsweek magazine. They were all giants taken out by technology.

With all that, we as educators should have learned from all the examples of those industries that preceded us as victims in the advancement of technology. Why is education so slow in making decisions that would employ tech rather than resist it. Kodak was huge. It was in the “too big to fail” category. Its products included cameras, but its main product was film. Once digital photography moved into the industry it was a very short run to ruin.

The product of education is content. My path of reasoning must be getting clear about now. The key to content was always held by the academics to be shared by those who attended and prevailed in the education system. Teachers were the content experts. The Internet has now strained the value of content experts. Few content experts will ever be able to retain and command the content held by the power of the Internet. The shift that should take place in education is to teach students the skills to responsibly and critically access that content in order to create additional content.

We shouldn’t be guided by the demands of industry to teach skills that may not be in existence over the course of a student’s academic career. The idea that business can best direct the needs of learners is surpassed by the fact that business will only direct education to meet the present needs of business.

If education is to direct its own path and avoid becoming as irrelevant as a film company in a digital world, as educators we need to change. We can’t continue contemplating the use of technology for the sake of protecting our comfort zones. We need to update and restructure the way we administer Professional Development. We need to employ strategies to incorporate social media for collaboration. We need to better understand how to use technology to help us do what we do best even better. Our professional organizations need to move from the models of the past and lead teachers through professional development, discussion, and collaboration to a deeper understanding of their profession in a modern world. We are not a profession of the 1800’s, yet in many ways we carry ourselves and approach it that way. This to must change.

Professional development is a necessary component of the teaching profession. It must be part of every teacher’s workweek. It needs to be prioritized, funded and supported with time. Too many educators have no idea how much they do not know about their own profession. This will require a good amount of directed professional development, which is never popular with educators. Technology has changed things and continues to do so at an incredible rate of speed. If educators are to be effective they must be relevant. If harnessed, technology can be used to our advantage with proper training. If ignored, or not taken seriously by the entire profession, it could very well make educators irrelevant. Our education system is not too big to fail.

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After a marathon attendance at a number of education conferences this year I have stored up many observations on the approach these conferences use to engage educators in their profession. Since I began attending them over 35 years ago I do have some historical perspective. More often than not my experience on the planning of the “Education Conference” is: So it is written, so it shall be done! Many reshuffle the deck and deal out the same old hands. If we always plan conferences on what worked last year, progress will never catch up to relevance.

In our technology-driven society we have come to recognize that our students are learning differently. I would suggest that our educators are learning differently as well. That difference needs to be addressed by the conferences that help educate our educators. The reasons we as educators are reflecting and changing our methods of education to meet the needs of our students are the very reasons education conferences need to change to meet the needs of our changing educators. Resistance that we too often provide does not prevent the fact that there comes a time when we just must reinvent the wheel.

If all educators need to do, in order to keep up with modern education, is to listen to lectures, they can do that cheaper and more conveniently with webinars and podcasts over the Internet. What do conferences provide beyond the lecture? If the answer is face to face networking, then provide the spaces and times to do that. Select venues with ample lounging spaces or build them into the venue. Sessions must be planned with time between sessions for educators to connect and network. Schedule, encourage, or incent presenters, and featured speakers to circulate in these spaces.

Reflection rooms might be a unique addition. Spaces where speakers, presenters, and attendees could gather for reflection and discussion. This would be the best place for educators to connect face to face as well as digitally through social media to continue discussions online, beyond the conference and through the year. Those creative juices that flow during the conference will continue throughout the year. Current models get people thinking during the conference and in many cases the juices will not flow again until the next conference.

Planning the sessions is key to success in any Edu conference. If, as educators, we know that lecture is not the best way to learn, why would we encourage it in sessions? Interactive sessions, as well as discussions, and even interactive panel sessions are the very things that excite, engage, and educate educators. These should be encouraged and highlighted. The method of delivery should always be a prime consideration in addition to being clearly stated on the session description.

The selection of speakers and sessions needs to be examined. Connected educators are often on the cutting edge discussing education topics as much as a year before it hits Faculty meeting and lounges. If the committees made up to judge and select RFP for sessions than those educators need to be relevant as well. Again, a topic that was popular last year may not be as relevant this year. What upset me was that some of this year’s presenters were filling out and submitting RFP’s for next year’s conference. Maybe we should have staggered RFP deadlines with a quota for each date. Planners could then observe trends and avoid replication over a period of time. It also offers the opportunity to analyze the needs and send out requests for specific RFP’s.

Of course the biggest change in PD for educators in years has been the EDCAMP model of conference. Sessions are planned on the fly based on interest and expertise with the assembled group. These sessions are dynamic discussions, which dive into the depths of the selected topic. Every conference should set aside time for the EDCAMP model. Four hours should do it. Planning it for the middle of the conference will enable educators to get a handle on the topics they would need to delve deeply into.

Today’s technology has enabled educators to connect and collaborate globally. Only a few conferences have understood how to harness the power of the tweet. In order to show a conference to the world, the attendees, when moved by engagement will tweet out all that is needed. This draws into the conferences many who are not physically in attendance.

Every conference should have a connected educator space. Many Bloggers have claimed the Blogger’s Lounge as their space and have continued with great connections with other bloggers. We need that for all educators. The connected educator space must be present at every conference.

My final concern is in the Registration fees. Conferences are expensive to run. There is no option on charging money for attendance. The structure however may be flexible with several options. Consideration should be given to discounting for teams of teachers coming from the same district. Maybe we should have a discount for first-time attendees.

I have traveled the world going to Education conferences. All have good points and bad points. All of these conferences have come from the sweat, tears and blood of many volunteers. They are all well-intentioned and I believe in their necessity in our system for Professional Development. The point I feel we must fight for however is the need for relevance in the world in which we teach. This is the same thing we should strive for in all of education. Many of the goals we strive for to support our students should also be the same goals to address our needs to educate our educators.

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Whenever I attend an education conference, which I am doing with great frequency these days, I do so as an educator with an educator’s eye, and an educator’s attitude. It is through that lens that I view education conferences either as a conference for the education profession or the education industry. Sometimes conferences are a combination of both. An easy distinction is that the industry side is made up of the business side of education, while the profession side is composed of classroom educators. Of course the most effective conferences are a balanced blend of both. It is that balance that eludes so many conferences.

This balance in education conferences is also what we should seek in professional development. Instead of making it about the bells and whistles of the applications, we should ask the educators about their goals and methods and then see if that can be enhanced by technology. If the educator has an established  goal and an established method that can be made easier and more efficient, and more effective with technology, most educators will move toward that technology addition. The alternative way to do this is to have an administrative commitment to the technology and then to tell teachers to work it into what they do in order to make curriculum better. If teacher acceptance and cooperation is required for success, I think one method might work better than the other.

SxSWEdu 2013 was different from many other education conferences. There was no vendor floor. There were no booths to pursue. There were still tchotchkes, but they were given out at sessions or special events at various sponsored suites used as workplace spaces or meet-up lounges. I was told that the attendance was in the area of 5,000 attendees with one-third of that number representing educators. The few educator speakers who attended were of the very best education has to offer. There were fewer educators however than those speakers provided by the education technology industry.

I attended one workshop by a featured speaker that I thought was described as gaming for learning. Of course this idea of gaming in education is getting a great deal of attention recently, so with my educator lens in hand, I attended the session. The bulk of the session was about a history and development of specific computer generated games, as well as a strategy for working them into education. Monetizing games for education was also mentioned. The topic of learning as it relates to gaming was never the focus or was it barely mentioned. Again it was a business perspective, which is great for the industry folks in attendance, and there were many.

Finally, the time for the closing keynote approached. People began lining up 90 minutes before the designated time. Bill Gates was speaking to represent the Bill and Melissa Gates Foundation. Many educators have strong feelings both pro and con about the Gates involvement in education and his influence on education reform. That however was not the issue here. He was at SxSWEdu to give an inspiring education speech. He chose to speak at the start of the allotted time and then bring on a panel for questioning to end his session. I was ready. I positioned myself directly next to the only microphone set up for audience questioners. The Microphone stand actually touched my chair. It was the perfect spot.

The Gates speech for me lacked passion or even enthusiasm. A highlight came as he extolled the almost national acceptance of the Common Core State Standards. He put a giant emphasis on his point with a huge map of the United States with all of the accepting CCSS States brightly colored-in and the non-conforming states in a drab beige color. Of course the audience began to snicker and chuckle when in the center of this display the most prominent of the beige outcasts stood out as a huge section of the map. It was Texas, the very state we were all seated in. The irony grasped and tickled the audience, but it ignored Bill who did not seem to get it.

Bill’s address came to an end and he then introduced his panel. The part that assaulted my educator lens at this education conference was the fact that he introduced his panel as three outstanding CEO’s. It was more business people addressing educators about education. He chose to bring them out and individually question them one at a time. The questions were prepared as expected, but even the follow –up questions from Bill in response to their answers were wooden and staged. The Panel included: InBloom CEO Iwan Streichenberger, Dreambox Learning Inc. CEO Jessie Woolley-Wilson, and for the Charter Schools, Summit Schools CEO Diane Tavenner.

Toward the end of the presentation I was mentally preparing to step up to the microphone that was standing at attention by my side. As Bill asked the last wooden question however, something sudden and unexpected happened. I looked down to my phone to tweet out a quick comment to the twitterverse, and as I looked up from the tweet, Bill and his friends were GONE! They literally ran off the stage. NO QUESTIONS FOR YOU! I was dejected all the way to the airport. I was a little lifted when I saw that the flight had Wi-Fi. I connected up and started seeing posts about the Gates Keynote already popping up. The first one I read referred to Gates inspiring the crowd and receiving a standing ovation. I was there and saw little inspiration, and absolutely no ovation. The only standing was when the panel fled the stage and the audience stood in confusion of the abrupt ending.

The emphasis of much of the conference, to me at least, was on data and content delivery. I guess they can be viewed as commodities and, as such, they are easily measured and more conveniently priced. After all, it is about the business. As an educator I tend to lean toward content creation, and formative assessment. Learning is not so easily measured and requires feedback and reflection and sometimes correction, or at least a restatement. After all, it is about the learning

None of what I have mentioned is meant as a negative, but rather just observation. People should understand the make-up and culture of conferences before committing whatever little time and money is available to them in today’s climate. Education is about learning, but it requires more than a slate and chalk to get it done in a technology driven society. If we are to really benefit from these conferences, we may need more education as an education profession and an education industry.

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I am very fortunate to have a position that gets me invited to education conferences around the country, and occasionally out of it as well. I have written a number of posts describing the benefits, and the blemishes, of many of them over the last year. I am writing this post, as I am en route to Austin, Texas to participate in one of the big ones, the SXSWEdu Conference. Last week however, I attended a gem of a conference conducted by the Illinois ISTE affiliate, The Illinois Computing Educator’s Conference, referred to as ICE13.

After attending so many conferences, it is easy to point out the flaws of any, or each. Most conferences require RFPs, the requests for proposals, to determine the sessions for the conference program far too many months in advance of the conference. The need for this is to have several, and in some cases, too many people, read over the proposals in order to determine which sessions to approve. Perhaps several staggered deadlines for RFPs might allow a more varied and relevant program. Another gateway to relevance could be a period of time within the conference to conduct an Edcamp format for a segment of the conference. I think all conferences could benefit by some innovative schedule planning.

ICE13 was a little different from many of the other statewide education conferences by virtue of its venue. Although I flew into Chicago, I had to drive what, according to my GPS, was a 45-minute trip outside of Chicago to St. Charles and a resort called Pheasant Run. This venue made a big difference in the tenor of this conference. The presentation rooms were spacious and well equipped as most conferences, but what made the difference was the sprawling hotel itself. There were two bars and several gathering areas with couches and comfy chairs throughout. It was hive of connectivity and networking based on discussions and discourse. It was a great place for presenters, keynotes and participants to meditate, mingle, and mashup ideas and concepts in education.

For me the highlight of the conference was what was called the PLN Plaza. It was used as an overflow area for the keynotes as those speeches were streamed in. The best part however was that the keynotes, as well as many presenters, were scheduled for drop-ins to conduct discussions on their topics with anyone who stopped by. It was up close and personal in the best way. This is an experience many bloggers benefit from at the Blogger’s Café at large national conferences. The PLN Plaza was the brainchild of a group of people including: Dan Rezac, Elizabeth Greene, and Amanda Pelsor, all of whom kept things moving along there for the entire conference. It was a comfortable gathering place where I engaged in many discussions, as well as networking, and connected throughout my entire stay.

There seemed to be more Twitter activity at this conference as well. Connected educators seemed to be a topic that was emphasized by many of the keynotes and several of the presenters. Camaraderie between the presenters because of their connectedness was very evident at ICE13. The conference also had more than one Wi-Fi network to connect to, which made many people very happy.

In addition I also enjoyed The UDL Playground. I first saw this at the NYSCATE Conference in New York. It is a place where a number of vendors can demonstrate tools as participants ask questions to learn about Universal Design for Learning. The activities there were interactive and very instructive. In full disclosure, my wife’s company, VIZZLE, was quite active in its participation at both conferences. It would be great if more vendors participated in activities like the UDL Playground to enable educators to engage authentically beyond a basic booth demonstration.

Education conferences are a needed component of professional development for teachers and administrators, but they are not going to maintain relevance without connecting their members in greater numbers during each conference. Unconnected educators are pumped up and energized with each annual conference. That occurs annually. They need to meet people and network with the new people who they meet at the conference. Connected educators are pumped up and energized year-round, and go into hyper-drive at conferences as they connect face-to-face with all of the educators they have been exchanging information and sources with during the year. We need to stop just talking about innovation as a goal and practice it as professionals. We need to innovate in every aspect of what we do, and we do it wherever and whenever we can. Connectedness has been digitally enhanced through technology, and it is an innovation we need to employ extensively.

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Every Friday on Twitter, Tweeters will make recommendations based on their personal experience of exceptional people to follow on Twitter. As an educator, if I follow those recommendations I will almost certainly improve the quality and quantity of tweets I get on education since educators are the people who I follow for my own Personal Learning Network. Each of these tweets of recommendation will be tagged with the telltale hashtag #FF. This identifies them as such a recommendation and allows the hashtagged tweets to be aggregated.

In the evolution of Twitter it has become possible for each tweeter to create lists of people being followed into categories. Lists could be created for math teachers, or Administrators, or organizations. This would allow a tweeter the ability to aggregate tweets from a specific list dealing with a specific area of concern. It is another method of organizing information. These lists may be found in the profile of the Tweeter. A unique spin-off of this is that anyone can access anyone else’s profile giving access to those lists, as well as the ability to follow those very same people. If I have a great person that I follow offering great information, I might access that person’s lists to follow the same people they do. Their specific lists will focus my efforts even more.

Today, ever-trying to share good stuff, I decided to link out what I call “My Stalwart List” on an #FF tweet. It is a list of those, less than 100 people, from my big list of 2,000+ that I follow, who offer me up my best sources of education information. This is my personal Crème de la crème Twitter List. I shared that Link with my 29,000 followers, nice guy that I am. It was that act of sharing that brought my list to the attention of one of my female tweeters, a fact that I never even considered. I must admit to oblivious ignorance on this observation she made. My list was predominantly, male oriented.

How could that be? Of the 83 educators on my Stalwart list, only 23 were women, 28%.  I asked, in a profession dominated by women, why do I have so few on my most influential list? I could understand it if I was dealing only with administrators because that is skewed in favor of men. The percentage of male administrators is not representative of the percentage of males in the education profession. It definitely exceeds it. Is it that Twitter itself appeals to males more than females? Could it be that women offer information more sparingly than men do? Could women be more passive when it comes to engagement in discussion on Twitter?

When I made my list up, my only consideration was who provided the most and best information and sources to me on Twitter. I never considered male or female, only tweeter. Do differences in men and women display themselves in the way each approach Twitter (The Venus and Mars debate)?

Thanks to Jennifer Borgioli ‏ @DataDiva I will never look at these lists the same. My #FF recommendation would be to follow her. She does vigorously promote gender awareness. The next big thing should be Educators of color on Twitter. Are they truly represented in the numbers that offer an equal share in the Social Media discussion on Education? I think not!

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I read a post recently talking about education leaders coming from teachers. That, in my experience, is a very difficult transition for really dedicated classroom teachers to make. They are too often consumed with doing what is needed to be a great classroom teacher. Even when professional education organizations recruit leaders for their own organizations on the state, or national levels, teachers from their ranks often cannot get enough release time from their individual schools to serve in the high-time-demanding positions required to move up the ladder of leadership in those organizations. Often times, administrators, or education consultants move into these organizational leadership positions.

I am not saying that Administrators are poor leaders, or bad people. I am pointing out that they have a unique perspective and often one not close to that of a classroom teacher. YES, there are exceptions, and every administrator reading this post probably sees himself, or herself as such an exception. The point here however is that, in many instances, the further away from a classroom that an Education leader gets, the less the leadership becomes about education and the more it is affected by other influences.

It is understandable how this change in perspective happens. Moving from the decisions about learning to the decisions about building management, staff management, budget management, public relations, labor relations, teacher observations, schedule maintenance, community relations, Board meetings, and political considerations as a focus to lead a school or district is a shift from learning considerations being the focus. Such is the stuff of administration, and understandably there is little time left for much else. It is no wonder that the average career lifespan in a district of an administrator is less than three years. Of course administrators leaving buildings and districts after such short periods of time complicates things even more in a negative way for a variety of reasons, but that requires another post.

Next, we need to consider the influence of technology on our leaders. Data is King. Administrative decisions can now be more easily made and numbers can be tallied in the blink of an eye. We can call it researched-based decision-making, because we have the ability to easily quantify things. We have the all-powerful numbers. The question facing our leaders would be what things to quantify. Do we have the right numbers answering the right questions? What should we be assessing and how do we do it? Does assessment always require testing?

Who gets to make up the questions becomes key. Our politicians are concerned with elections and they will be driven by whatever the popular sentiment is, whether or not it is based in fact, or if it has an impact on learning. Our business leaders will be driven by whatever is profit bearing, whether or not has any bearing on learning. Then we have the media leaders who are driven by both the leaders of politics, as well as the leaders of business, and of course popular sentiment will drive the entire bus with all on board.

There are many things that are wrong with our education system, which cries out for leadership and change. Of course the greatest negative influences on education, which are often overlooked, come from the outside. Issues like poverty, security, safety, nutrition, health, and family support are some of these issues. That is all further complicated by political interference, as well as a mythology built around learning, motivation, and real assessment of learning. How are these measured? How will any core curriculum or standardization change these factors of influence? Non-educators claiming enough knowledge about education constantly legislate, and mandate many things that prove to educators to be counter productive to learning. Why is this met with such little resistance from educators? A better question might be why have educators been quiet about their objections?

Why were educators removed from the national discussion on education? How did education leaders allow this to happen? Who stood up for education?

Ask educators today where they stand on standardized testing and compare that answer to the national agenda. I believe they will be diametrically opposing positions. Who are the education leaders that allowed this to get so far from where we should be going? I wish I could point to the leaders standing up for education. I wish we could point to specific people directing the reform movement beyond just Diane Ravitch, Michelle Rhee, Bill Gates, Arne Duncan, and Michael Bloomberg. Those are the voices that have a platform, but how many have an education portfolio of experience?

I know the standout leaders of connected educators who speak out on many issues. I know Keynote speakers and education authors at National and statewide Education Conferences who regularly express many of the same the same concerns. They all seem to be cheerleaders for the cause of education, but have not found a way to lead educators. Is it the lack of leaders or the lack of access to a medium to get the message out?

“Why is this post filled with so many unanswered questions?” is a question that a leader should answer. Who steps up for education? Where are our leaders? What medium do we use for the educator’s voice? Politicians, business people and media people always have access to media and the public audience. Educators after being demoralized in too many cases are limited and seem to be far less inclined to speak out about needed reforms in education.  But then again, even if politicians, business people and media folks were to manage their own industries and get out of education, who will step up to fill the void? Who are the real educators who will lead the real reform for education?

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I recently got into a discussion with my friend Errol St. Clair Smith, Executive Producer at BAM Radio Network on the effect that technology has had on the news media. Many of the old tried and true guidelines of journalism have been forever changed with the 24-hour news cycle, as well as, news on demand. There is also the ability of anyone to publish at anytime and have the capacity of communicating tolarge masses with the click of a enter button (return button for Apple Folks). This has had a vast and yet-to-be-determined effect on not just the media, but our entire culture as well. The computer is now the Publisher. The smartphone is the video cameraman. Woe has been the newspapers and magazines that had failed to heed the call.

As educators we tend to only consider the effects of technology in Education. Technology has always moved us forward with many industries and professions falling by the wayside. Where have the blacksmiths gone? How many shopping center parking lots have one-hour photo processing booths? When was the last time a college student walked the halls of the dorm trying to borrow a portable typewriter to finish a paper? How many surgeons can operate today based on scalpel skills alone? How many factory workers have been replaced by mechanical Robots? This list could go on for several pages of text, but I will end it here, hoping the point has been made.

Almost all industries and professions have been at the very least affected by tech, and at most, some industries have been eliminated as a result of it. Where does that leave education and educators? I have often said that the biggest myth in education is that computers will someday replace teachers. Now in some respects, I am not so sure it is still a myth. There is the often-quoted expression any educator who can be replaced by a computer should be. I am not sure that the best of teaching may survive at the hands of ill-informed legislators. I am definitely not a conspiracy theorist. There are however, a number of efforts taking place in legislatures around this country that may have a profound effect on the way we deliver education.

There are any number of initiatives going on that, taken as single events, may be non-threatening, or even having a positive effect on education. The combination of these initiatives however, may have a profound effect on the way we deliver education.

Some states have now passed legislation requiring a percentage of education be delivered in a blended form. Blended learning is a combination of delivery of instruction using the classroom and the computer. There is legislation allowing Charter schools to circumvent many of the restrictions of public education. There is the movement to increase class size in every state. Even more troubling, most recently one state is considering legislation to remove certification requirements of teachers.

Looking at all of those pieces as a whole, there seems to be emerging a possible threat to end Public Education, as we know it. States can create an atmosphere where kids can be placed in charter schools with few restrictions using computer-driven education, directed by non-certified technicians, delivering education to hundreds of kids, maybe in a single class, who do not even need to be physically present in a school. All of which was made possible through state legislation. It is cost cutting and might address the tax concerns of many.

We do not want to start a movement for educators calling for a Rebirth of the LUDDITES. We do however need to have educators be educated on the need to understand and use technology as a tool for learning in an environment that supports it. Professional Development must be continual and supported by districts. Educators are the professionals of Education and representative of some of the very smartest people in our country. They should not need to look to politicians and business people to determine how best to educate our children. However, if educators relinquish their relevance, they may be eliminating their profession. Educators need to be in the discussion of education as relevant, educated, informed advocates. I believe this can best be accomplished by being connected and collaborative through technology. We can make it work for us, or surely it will be turned against us.

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If there is one thing that Social Media in education has taught me it is: Never answer for someone else’s need to know! In a world of discussions using tweets and posts there is an audience for discussion on any level of experience on any given subject. The subjects that I deal with most often involve Education, Social Media, or Social Media in Education.

The Posts and Tweets I ponder the most are those that deal with the very basics of these subjects. I always worry if a basic explanation is just too basic for an audience of professionals. I too often make an assumption that what I am about to write in my post is too basic, and therefore no one will have any interest. To my surprise, almost every time, those are the posts that are more often, the most read on my Blog. Writing a blog is a subject that I have covered before, “What’s the big deal about Blogging?“
Doing that first post was the biggest hurdle for most bloggers. There are a number of ways to start that first post. I started by doing a guest post for Shelly Terrell Sanchez, @ShellTerrell. She encouraged me and took a chance that my post would not turn off those who followed her Blog. Step one then might be to find a Blogger and make a friend. There is another way to take a first step. Many Ning communities have a page for Blogpost contributions. Contributing a post to one such site enables one not only to see an idea published, but it may elicit responses from other community members as well.

However one gets there, the ultimate final step is to create a personal Blog. There are a number of Apps one can use to house the Blog. I use WordPress. Many friends use EduBlogger. Google now offers free Blogging space. All of these Apps walk a novice through the setup with easy to follow instructions, and prompts. It is far less complicated than creating a website.

Creating the Blog is the most work one will need to do. After that it is all Reflecting, Writing, Promoting, Rinsing and Repeating. It is amazing how with a little time the subjects keep popping into one’s head. I did not put myself on a schedule, but I attempted to think of something to write each week, sometimes two weeks.

Reflecting and writing should be reward enough, but any idea not shared is just a passing thought. The whole idea of the Blog is to publish one’s ideas for the purpose of sharing. With that in mind, promotion of one’s site becomes a part of the experience. Twitter for me is the tool that I use to drive people to my site. A quick description, title, link, and the range-expanding hashtag #Edchat combined go a long way in attracting readers.

Once I publish a post on my blog, I also return to those Ning communities of educators. I place my post on The Educator’s PLN, ASCDEdge, and School Leadership 2.0. at the very least. I sometimes go to other sites as well. There is no single path to the success of a Blogpost. I have offered the strategies that have worked for me. However one gets there, there will be benefits of learning along the way. Once the Blog is established however that is when a learning transformation can take place. The computer is the 21st Century publisher. Blogging has now become a large part of our culture as educators and citizens. Those who participate in the writing posts, benefit much more than those who only read posts.

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For those who do not know, here are two basic Twitter principles: 1. If you only follow 10 people you will only see the general tweets of those 10 people. 2. If only 10 people follow you, only those 10 people will see your general tweets. Although some might argue that the right ten people might be enough, I would argue that ten educators is a very limited Professional Learning Network. The never-ending task of building a PLN is to continually follow really good educators to get the information they put out.

I often say that the worst advocates for using Twitter as a PLN are power users. They come up with numbers, time on task, and strategies that overwhelm and blow away the average Twitter users, not to even mention how they scare off any novice. The accomplishments and numbers of power users tend to intimidate those who would consider using Twitter but see these numbers as unattainable and huge obstacles to success.

Building a professional Learning Network consisting of quality educators, who responsibly share quality information and sources, takes time and requires a plan. It is my belief that the people you follow are far more important than those who follow you. That doesn’t mean your followers are bad or have no value, but quite selfishly, they do not fit into the focus of what a PLN is designed to do. It is created and maintained to provide you sources and that only comes from those who you follow. Of course you should share those sources with those who follow you, but that is another Post.

How do you find those quality educators to follow in order to add value to your PLN? It is much easier to do today then it was when Twitter first started. A rule you should always follow is to check a person’s profile before you follow. You can view their profile, making sure they are a professional educator, and see a sample of their tweets before committing to them. An easy way to follow people is to take note of who is most often being retweeted and follow him, or her directly. Another good tip is to follow your favorite Education Bloggers. Most are on Twitter and many have “Follow Me on Twitter” icons on their sites.

The very best sources for good people to follow on Twitter are the best people you already follow. If you select your best follow and go to their profile, you can view the people that he or she follows. A simple click enables you to follow those people as well.

Additionally, many Tweeters have lists of people culled from all of their follows for the purpose of grouping. I have a list of what I call my “Stalwart List”. It is made up of all of the people I most frequently get information from. Another list I maintain is that of education organizations and publications. You can subscribe to anyone’s lists. As they are updated so are you.

Hashtags add range to Tweets. If you send out a general tweet only your followers will see it. If you add a hashtag to that tweet, then anyone following that hashtag gets it. In the case of #Edchat, that could be thousands. Following hashtags will often lead you to people who share your interests. If there is a specific hashtag that you follow, #Edchat, #Edtech, #SSchat, #CPchat ,etc… you may find tweeters frequenting those tweets. Shared interests may yield great sources as well as new good people to follow.

By constantly working and updating your PLN, you will continue to have relevant and beneficial sources flowing through your PLN. The one thing to remember is that you can unfollow people much more easily than it was to follow them. They are not notified of an unfollow. Having and working a plan, or strategy to follow people for your PLN development is essential to grow it and increase its value.

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