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I have spent the last two days with some really wonderful educators exchanging ideas and in many cases changing ideas. Solution Tree Publishing sponsored a three-day conference highlighting 99 of their education authors in presentations, panels, and intimate, informal gatherings with attendees. Solution Tree had the foresight to invite a number of Social-Media-using educators to attend the conference, all expenses paid with no instructions, or restrictions other than to attend the conference, tweet and blog. It was a great opportunity for us, but it was a big chance taken by Solution Tree. They were asking us to control our own learning and create content as we do it.  That certainly is a unique thought among some educators.

The educators selected to represent the social media community of educators were all bloggers who are also very involved with Twitter. In addition to me, the others were: Steve Anderson, @web20classroom; Kyle Pace, @kylepace; Nick Provenzano, @thenerdyteacher; and Angela Maiers, @angelamaiers. We were all familiar with each other after being connected through social media and many face to face meetings at conferences over the last few years. For all five of us this was a dream assignment. We got to do what we love to do, and we did not have to pay to do it as is usually required.

I made a major assumption about the conference entering into this assignment. Not having access to the registration data, I assumed that most, if not all the participants, would be administrators. Since there were no vendors other than Solution Tree, the ticket price was a bit steep. The return on investment however, was very high. Instead of going to a conference where speakers would do presentations quoting and espousing ideas from the most recent books on topics of education, this conference provided the actual sources, the authors of those works. This was a premiere conference that was being done for the first time. My assumption was that with today’s economically strapped school budgets, most districts would send a limited number of their lead administrators. In two of the sessions that I attended however, a poll was taken, and it was apparent, that in those presentations, at least a quarter of the audience was made up of classroom teachers. There were 1,500 educators in attendance.

The conference was kicked off with a keynote by Daniel Pink on motivation. I was familiar with much of what Pink had to say after reading Drive and viewing several of his videos. Two parts of his speech really reached me. The first was a big negative. Pink used the targeting term of “Bad Teachers” needing to be fired. This is a hot button to many creating an atmosphere that scapegoats teachers as a group to be removed in part, in order to reform education. That is the part I did not like. What I loved was the fact that Pink highlighted the accomplishments of Josh Stumpenhorst, an educator named teacher of the year, and a social media user who connected with Pink through Social Media. I felt pride in the recognition of one of our own as well as a guy I am connected to. A great part of this conference involved the authors taking part as participants, as well as presenters. After the keynote, it was off to the sessions.

We began tweeting out reactions from the very start of the keynote, and we will still be tweeting about things after it ends tomorrow. The idea that we were providing a view of many of the sessions to educators who were not in attendance, was new to many, who knew little of the application of social media to education. Many audience members took notice as the Authors presenting recognized the tweeters in their presentations. Most authors are aware of the impact that social media is having. It was the participants at the conference who were beginning to recognize its effect; many for the first time. Each of our group members experienced people discovering or at least taking Twitter serious, or discovering it for the first time. It was then that it became apparent that a room for people to go to during any conference was a necessity. It could be a place for novices to learn how to travel the conference with Twitter. Twitter back channeling could add a whole new level to presenting. Those of us, who have experienced this, understand it. A backchannel screen for a number of sessions would soon make this apparent to many more educators. The Twitter tutorial room could support that to make it happen more successfully.

The response from many educators, who did not attend in person, to our tweets was overwhelming. The numbers came back indicating millions of tweets and retweets on #authorspeak went out each day. Tannis Emann was able to do a Blog Post on the conference based on the tweets sent by us since he was not physically in attendance. Wes Freyer, @wfryer is credited for the photo,#authorspeak. It was an impressive showing of the effect social media can have on a conference. It extended the reach of ideas to those who could not attend. This was accomplished with a focus on only five “Teachers a Tweet’n”. Imagine the possibilities of communication, collaboration, and creation once we get all 7.2 million educators “a Tweet’n”? Professional Development may become more relevant and focused to move education reform forward in a positive way. I am looking forward to what next year’s #authorspeak has to offer whether I attend in person or virtually through Twitter.

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The genie is definitely out of the bottle when we look at Social Media. Of course there are many who fail to recognize this, and continue to believe that somehow, someone must approve the use of social Media in order for it to be acceptable in our education system. The glaring problem with that is the lack of understanding on the part of many of those education policy makers to really understand what Social Media is. Many, in their arguments against social media, talk about its limits of 140 characters and the controversy of privacy settings. They fail to recognize that they are only considering Twitter and Facebook as Social Media. They seem to suggest that, whatever perceived problems they see in Twitter or Facebook, also apply to all forms of Social Media.

Here according to Merriam-Webster is the definition of Social Media: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). This goes way beyond Twitter and Facebook. This lack of understanding on the part of some, may be a divide or a gap, and it is very evident with the policy-makers in education. It is not a generational gap, but a learning gap. Age has nothing to do with it, since Social Media is effectively used by young and old alike.

Whenever someone says to me that Twitter is too limited because of the 140 character limits on tweets I quite often, in my mind at least, tag them as a non-user or at best a limited user of Twitter. If they used Twitter they would understand that although the tweets are limited to 140 characters, there is no limit on the number of tweets. Therefore, we often engage in discussions without the verbosity that has long been attributed to face to face discussions of education. The result of many of the twitter discussions often result in reflective blog posts another huge component of Social Media.

The argument of privacy settings needing to be a concern in using Facebook is also an indication of a lack of understanding. Today, the digital footprint we hear so much about begins very early in life for our children. Proud parents-to-be are placing fetus-photo albums on the internet every day. Toddlers are highlighted and identified on the internet, as the actual child sits on the laps of their parents as the entry of this information is being made. That same toddler interacts on Webkinz, or Penguin World, both huge Social Media sites for kids under 10. The take away here is that adults view this as technology to be learned. Kids don’t see it as technology; it has always been there for them; It is not new technology to them.

The idea that some policy-maker in education gets to decide whether or not Social Media should be part of the arsenal of learning tools used by educators comes a little late. Kids use Social Media in their everyday lives. Of course without the guidance of educators to use it critically, responsibly, collaboratively and creatively, kids might just be knowledgeable about sexting. That is our fault. Bad things can happen on the internet. It is a powerful tool. It is better to educate kids and use this tool for learning than to leave kids to their own devices to explore these tools on their own without guidance from those who should know better.

Of course the divide between those who are not Social Media aware and those who live in the world of Social Media continues to widen. There are some arrogant educational policy-makers who believe that they have the power to determine what is, and what is not used as a tool for learning. They think that they should take whatever time is needed to research and collect data before they can approve Social Media for educational consumption. The arguments continue today. No doubt one or two of those people may comment here, since I think only a few read education blogs.  Hoping that I will not be sent to Cliché’ Rehab (it has been suggested) That Train Has Left The Station. It is now time for educators to do the tough thing and play catch-up. Whether or not Social Media is an educator’s thing or not, it does not matter; Educators exist to teach. Social Media is what kids today are using to socially learn regardless of whether or not schools ban it. If kids are using it despite adult educators who oppose it, don’t we as educators have a responsibility to teach them how to use it responsibly and intelligently?

Social Media has had a huge impact on the world. It is part of the new technology to the older generations. It is not technology to our children; it is what they consider part of their world. They don’t have to learn it because they live it. We as educators need to make it part of our lives as well, if we want our children to learn how best to use it. The genie jumped out of the bottle, and onto a horse that left the barn, and went to the station, boarded a train that travelled to the dock, to board the boat that left the dock. No way is that genie going back in the bottle.

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I was part of the professional development collaboration at New Milford High School in New Jersey yesterday. It was organized and run by my friend for many years now, Eric Sheninger. If you are active on Twitter, you know him as @nmhs_principal. As I attended this conference, I tried to figure out why this felt a little different from other conferences. It was not an Unconference, yet it was clearly not a typical organization-led, schedule-driven conference of the past. It seemed to be a blend or a hybrid of the best of both types. Where Unconferences are social media driven, this was premeditated and planned. The preparation of the workshops however, did not push topics of the tried and true, tired topics of tech in education like many of the organizational conferences. The topics were relevant, cutting edge, and somewhat social media driven. Most of the speakers were from the ranks of social media. I think every educator/speaker on schedule is in my Professional Learning Network. Many are stand-outs to me. They are people I go to with questions. They are bloggers who I follow. They are people I seek out for conversation.

I think it is important to note that the history of social media as we have come to know it, doesn’t go so far back in time. Yes there were list serves going years back, but they were generally populated by Tech-savvy individuals. FaceBook, Linkedin, and Twitter becoming integral parts of what we are calling Professional Learning Networks only started gaining traction three to four years ago. That is the time when many of the social Media stand outs began their collaborative trek.

The other speakers on the schedule were provided by Teq, a company that provides technology to education, as well as the training to maximize the use of that technology. Teq was the corporate sponsor of the event. Education should take note of how businesses are beginning to take positions in Social Media spaces. More and more companies are beginning to sponsor or provide Free Webinars, Podcasts, Discussion Groups, and Seminars online. They are developing and owning content on the web other than advertisements. Sponsoring a conference of Social Media-driven educators is another way in. Please don’t get me wrong, I see this as a good thing that should be encouraged. The more we educate educators, the more we can educate our children. It is all about continuous learning, and that needs to be promoted. It is that Life-long learning thing, that so many profess to kids, but fail to follow on their own.

Tapping into the collaboration for learning seems to be the key to success for many conferences today. Of course, the key to success can also be the Kiss of death for any conference, or workshop that is not relevant, or meeting the needs of those who attend. Social Media holds a mirror to the world in that respect. It reflects to other educators the good, the bad, and the ugly. As a presenter, I must say we all have our bad days, but we can only hope it will be a day with few Tweeters in the room.

The Edscape conference was very well received. Some blog posts began to spring up even before the event ended. This was one such enthusiastic post fromThe Lamp Light. One Ironic note to the program however, was that even with so many of the speakers being Twitter devotees, only one included his Twitter handle (hold over term from the CB days) and that was @teachpaperless. I know I will include @tomwhitby on my stuff for conferences moving forward.

It should be obvious that the name Edscape itself is a blending of words. Of course the challenge to me and the way I view things, is to figure out if it is a blend of Landscape and Education, or Escape and Education? I guess I am leaning to escaping education as we know it today. I would like to think that Social Media is allowing the collaboration and transparency to do so. I do have to keep reminding myself that there are 7.2 million teachers in America and only a tiny portion are trolling the waters of Social Media trying to net learning and collaboration.

I had a wonderful time at #Edscape. I would love to see more of these conferences spring up around the country. We are seeing more Edcamps and that is a good sign. We as teachers often do a good job with what we do. Where we fall short is in telling people about it. We need to be better marketers. We need to market what we do, and how we do it. We need to involve other educators as we do this. My surprise in attending these collaborative gatherings comes not from how good they are, but from the surprise in others who are experiencing this great collaboration for the first time. 7.2 Million is a big number when you have to win over one at a time.

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As an educational blogger I would love to think, that once I reflected on an issue in education, and addressed it in my blog, everyone would clearly understand the error of their ways and fall in line according to my sage advice. Of course the reform movement would move forward, and I would expect a small plaque would be placed on a bench in front of the lobby of some school commemorating my great contribution to the system that we call education.

That being said, the reality is that many educational bloggers have to continue to reflect and continue to revisit subjects that are like festering sores on the body of education. As we move forward in time, we are confronted with new technologies and new ideas that force us to make changes in our lives. If we make no change, we are destined to live in a place that will no longer exist for the majority. The culture moves on leaving some behind. This may be okay for some adults, but it is not okay for the children we are educating for the purpose of not only living in the future, but hopefully thriving. It is always frustrating when answers to problems are so obvious to some, but a large number still don’t get it.

With that in mind, I am again writing about a subject that continually pops up in media, wherever media may be these days. I was prompted to write this post when I saw yet another blogger writing on this very same subject, forcing me to again comment, again reflect, and start my own post, again. The post was “When Should We Introduce Social Media?” by Brian Bennet.

As parents and educators, one thing that becomes immediately apparent dealing with kids, is that you cannot control, limit, or stop kids from growing up. It happens, and we must accept it as a fact of life. Along with that growing up, kids adapt to the culture to which they are exposed, and make it their own. There is nothing adults can do about that either. The best adults can do, is to try to prepare kids to make the right decisions and to be critical thinkers in arriving at those decisions. That will prepare their generation for moving forward without the adults’ generation which in reality will be left behind.

Unless we are Luddites,we have no chance of stopping the future development of Technology and all that it affects. Technology is a given in the future of our children. Social Media is one such effect of technology. It is here and it is being embraced by young and old. It is accepted and will continue in the future to be with us. We can debate its effect on society, its merits, its pitfalls, and its relevance, but we can’t ignore it, hoping that it will go away. The same can be said of most technology. If we can’t control it, we must certainly learn and teach how to deal with it. Blinders may work well on horses, but they look silly on people.

What individuals do on the internet, stays on the internet for the entire world to see. This is referred to as a digital footprint. Everyone should Google themselves to determine their footprint. Most people began leaving their footprints as they became involved with social media. They made that choice as adults. In this post however, I am talking about kids. Kids today begin leaving their Digital footprints on the internet at birth. Let that sink in, AT BIRTH! “You are crazy, how can that be?” you may ask. The proud parents of any new-born will predictably announce, for all to see, by the essential announcement tool at hand today, Social Media. They continue their storytelling of their never-ending adventure with their children with every new milestone or vacation recorded on Facebook, Twitter or personal Blog.

Of course, you say, but the kid is not involved with Social Media! Not so fast. The toy manufacturers were in this, and saw where it was going, and recognized its potential way before parents and teachers. Webkinz World has over 5 million members and Penguin Club has over 12 million. Surprise! They are Social Media Sites for toddlers and kids under 10. Chances are if your toddler is not a member, he or she knows someone who is, and that someone is telling your toddler all about it. Now here is a ridiculous question: When should we introduce kids to Social Media? A better question must be: When will we begin to teach kids to use Social Media responsibly? If they are social Media aware as toddlers, and they are watching their parents and siblings modeling the use of Social Media at home, the age of introduction is a moot point.

Now that that question has been asked and answered, we need to ask another more important one, so that we may address our responsibility. Social Media is here to stay. It is now, and will continue to be, in the lives of our children. When will we begin to deal with that? Blocking and filtering are just stupid. We will look back at those policies some day and ask; What the hell were we thinking? We need our kids to learn how to be safe, collaborate, interact, critically analyze content and most importantly create content. In order to learn that it must be taught. We do not teach by blocking and filtering. Leave the blinders to the horses.

I live on Long Island, New York. We are fortunate to own a second house on Fire Island. I know what that means to the future of my daughters. I made sure that they could swim before they could walk. I was responsible for their safety and ability to thrive in the environment in which they were to live. I also taught them about Social Media and the internet. They now teach me. When will this senseless debate end?

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For those who do not know about it, #Edchat is a weekly chat about education that takes place at noon and 7 PM ET every Tuesday on Twitter. It has involved as many as a thousand teachers globally putting out over 3,000 tweets in an hour. #Edchat has existed continuously for two years, taking only 2 weeks of for Christmas and New Years. #Edchat has won awards and has been written about in every major US educational Journal. Additionally, since #Edchat began, about 60 other chats have popped up over the years. Chat Listing: Cybraryman’s Educational Chats on Twitter

One criticism often voiced about #Edchat is that it is an echo chamber. I always assumed that meant it was a discussion with many like-minded individuals giving opinions on topics that they all already agreed upon before the discussion. After participating in both #Edchats every Tuesday for two years with few exceptions, I feel that I do have a somewhat considered opinion. #Edchat does have its detractors. Not everybody gets it, and that is okay. Social Media offers many opportunities for educators to involve themselves in a multitude of ways that they are comfortable with and also meets their needs.

It is not surprising that many #Edchat participants have similar interests and philosophies. Two years ago Social Media attracted many people who used and were comfortable with technology. They tended to be some of the more progressive among educators. Today more and more educators are being attracted to Social Media for professional purposes. Many are being exposed to ideas that are not generated from their own schools. Ideas are being discussed that, before now, were not generally discussed in their buildings. They are being exposed to ideas that they can now take back to their buildings to be shared for possibly the first time. These discussions not only offer a glimpse of what other educators think globally, but it prepares participants with a perspective that they may not have gotten in their own building.

At one time it was referred to as “airing dirty laundry”. Today we call it “Transparency”. We demand it of government, so why not demand it of education as well. #Edchat does not offer change, but it does allow for the change discussion. Teachers and administrators may be hearing on #Edchat what they should be hearing in their schools but they are not. It arms educators with ideas and perspectives to fight for change in their buildings.

In many schools today the ideas of: true leadership, assessment, authentic learning, grading, high stakes testing, Social Media impact, and even Homework, have been stagnated in schools through complacency. The status quo remains in many schools without being challenged. If #Edchat was truly an echo chamber for all educators, why would we even need to discuss reform?

It seems to be fairly clear that the system needs to change from what it is, to what we need. The what-we-need part is the struggle. It will take a discussion of ideas to hammer out the needs of the system. Discussions should to take place where educators gather. Influences within buildings are limited. Influences in Social Media are many, and now becoming more diverse. What may seem as an echo chamber to some may be an inspiration to others. There are 7.2 million teachers in the USA. Only a fraction, a very small fraction, of those educators, is on social media for professional reasons. We need more transparent discussions to properly address the needs of the system. We must have these needs addressed not by politicians, and business people who know marketing, business strategies and profits, but by educators who know about education and children.

The real value of educational chats like Edchat lies not in the immediate chat, but what comes after. Yes. Many educators in these chats are in agreement on some of the topics. If they are good ideas and have value why wouldn’t people support them? It is that very support of good ideas that needs to be witnessed and carried off to other educators. If those ideas were supported by every educator, these problems would be solved and there would need to be discussions of something else.

The effect of the chats on educators for further reflection is testimony to their influence. After these chats a further exploration of these ideas takes place in education blogs around the world. Each of these Posts requires a new set of comments and further reflection. Many participants carry the subjects back to colleagues in their buildings. Administrators involved in these chats appreciate the worth of many of the chat Topics and carry them back to their buildings for further thought and future action.

#Edchat and the other chats will not be around forever. In the world of technology and Social Media things change or disappear in a relatively short period of time. Discussions, however, have been with us from the beginning. We need to continue to transparently discuss our problems and concerns no matter what the platform is that we use. We also need to share the ideas with those most affected, as well as the decision makers. I consider #Edchat, and all the other chats with us and those yet to come not as Echo chambers, but as sounding boards for educational ideas ideas ideas deas eas as s….

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I recently read a post from Andrew Marcinek, an educator who I greatly respect and often agree with. Are We Chasing Technology or Mastering It? His post however caused me, for the first time after several years of connection, to disagree with him. In his post he asserts that we should slow down the way we expect teachers to learn and use technology as a tool for learning. He makes some valid points. We can never be on the cutting edge of Technology, since it changes and advances so rapidly. I totally agree. There is also an explosion of education applications available which causes information overload for even the most Tech-Savvy educator. Again I agree. I agree with Andy’s approach to teaching teachers. We cannot shove Technology down their throats with an arrogant approach espousing what we know as the best thing for all teachers to do.

There was a passage however that grabbed me, and set me off a bit. For those of you who know me, it really does not take too much. The passage read:

If your colleagues use PowerPoint effectively and the kids are learning from it then let them go. Let them check it off as technology integration! Don’t be one of the Tech-jocks and scoff at their slow uptake on the tech wave. Embrace them! Give them a short, resounding golf clap for stepping out of their comfort zone. And remember, not everyone teaches like you; just as our students don’t all learn the same way.

If PowerPoint were the lowest common denominator in the area of technology and learning, I might be less upset. The fact is that the chalk board is probably the lowest, followed by, 60 year old technology, the overhead projector. These are not bad tools for learning and each still may have a place in teaching and learning in the minds of some, but they should not be the focal point. The pinnacle of technology in the classroom cannot be PowerPoint.

I agree that we need to be patient and help educators along, but let us not forget who this education system is for. It is for the students. They are the learners that we must address as the focus of education. It is the comfort of the students with which we need to be concerned. It will always be the skills which students need, that must be the key to education. The tools of learning that kids need to master should be our main concern. Some teachers will never be comfortable with Technology and we must accept that. I was engaged in these very same arguments in the 80’s. We must however keep trying to engage them to engage. It is professional, as an educator, to be relevant. It is professional as an educator to be a learner. It is professional as an educator to be professional.

We are not educators to teach kids within the limits of our comfort zones. Hell, I grew up in the 50’s; my comfort zone no longer exists. As learners we need to move our comfort zones forward. We are teaching kids for their future not our past. (That is an oldie, but a goodie.) There is a place for blackboards, overheads, and even PowerPoint in education, but it is not where the focus of learning should rest. We need to prod and push people in the nicest of ways to strive forward. Yes, it would be counterproductive to overload them with the plethora of tools available today, but we need to move forward. That very same plethora will not go away in the future, it will grow. Standing in place is moving backwards in today’s technologically competitive culture.

I appreciate Andy’s concern for his colleagues. I agree with Andy’s approach to compassionate teaching. I part ways when it comes to placing the comforts of a few over the needs of the many, the students whom we have a responsibility to teach. We cannot be expected to be treated and respected as professionals unless we act professionally. Continuing to learn and to be relevant, as is required by our profession, is what we need to do as professionals. If I hold myself accountable to those standards, I cannot expect less from my colleagues.

Thank you, Andrew Marcinek for causing me to commit this to text on my blog.

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As I attend more and more conferences explaining the effect Social Media is having on education, the subject of Back Channeling often comes up. Educators at conferences are beginning to accept the fact that it is okay for audience members to twitter out to their followers the statements of the presenter as well as their own impressions of the speaker and topic. As I explained this to a number of people at a conference this week, I remembered the first post I did on this very subject way back on November 25, 2009. This is the guest Blog post I did on my good friend Shelly Terrell’s Blog. (BTW, I no longer have a blackberry.)

I am on a flight returning home after a successful Presentation at the New York State Association of Computers and Technologies in Education Annual Conference, NYSCATE. I was pleased with the outcome, but I did make a few observations about how presenting at these conferences is beginning to change and may never be the same.

Presentations for any educational conference are the backbone of the conference. They are usually the main reason why educators attend conferences, wild parties notwithstanding. It is a great accomplishment for an educator to have a proposal for a conference presentation accepted and placed on the Program. Being judged and accepted by one’s colleagues is both an accomplishment and a thrill and for some, the process could also be terrifying. Presenting is considered by many to be one of those thresholds in an educator’s career. I have done several presentations at various conferences over the years and I have been moved by the positive experience with each event. Because it requires putting one’s self out there for all to see, most presenters do a great job of preparing and presenting to the best of their ability.

There has recently come a change for presenters that I just became aware of with my recent experience. I was at a keynote speech by David Jakes. He made a huge impression with his introduction to Augmented Reality. It was very cool. Jakes was engaging and informative, everything we have come to expect from a keynote speaker. He could have smiled more, but otherwise he was great. During his speech my Blackberry gonged. This was not a notification that an angel got her wings, but an alert that a message arrived. As I took out the Blackberry to turn off the sound, I thought I would sneak a peek at Ubertwitter.  Twitterers understand the call of the stream.

I was amazed to find ten tweets about the very keynote speech I was watching. I could not believe how rude these audience members could be tweeting during a speech. I immediately tweeted out to these people. If they could be rude, I should be allowed to be rude too. I sent out about five tweets. Jakes received rave reviews from all the tweeters present. He deserved it, because he was excellent. I came away inspired by Jakes and terrified by Twitter.

The terror came in the fact that the next day I had to present my PLN Presentation and I knew many of those same tweeters would be in my room. I attended a panel discussion the next morning and there were over a hundred people in attendance. The Panel was again excellent and again several tweets went out saying so. In addition Tweeters were quoting the pearls of wisdom from the panelists, word for word. I had two hours to go and no pearls of wisdom from me were even on the horizon.

The idea of a Twitter test entered my mind and now I had another standard to meet. Not only did the presentation have to be accepted by educators in general, but it needed to be accepted by Tweeters specifically. In my mind’s eye I envisioned my three thousand followers opening their Twitterstream and seeing a tweet “Whitby sucks in Real time” or worse “RT: Whitby sucks in Real time” GLOBAL sounded in my brain. Even Europe, Asia, and Australia will know I suck in real-time.

I showed up in my room early and of course, the technology that we tweet about all the time, let me down. The computer screen appeared sideways and it was the same on the projection screen as well. A frantic call to the tech folks scrambled three techs to the room. Any more than one is a problem, since there is not one opinion but three to resolve the problem of the sideways screen. I am a dead man in the eyes of the world. It was time to start, and I could not wait for the fix, so I began the presentation. Shortly after my introduction, the techies came through and the projector and computer were up and running with a picture in the correct orientation.

Somehow I managed to conceal my fears until this public outing in this Blog. The point that I think needs to be made, however, is that twitter, or whatever app is to follow, will forever change the way we receive Presentations. Hopefully, Twitter will force us all to do better or be exposed globally. A real concern is what about those twitterers who don’t get it and tweet out bad stuff about the speaker with little regard for reason or feelings. Twitter will have a significant effect on presenters and presentations. Maybe we should ban it?

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With a premiere Technology-in-Education Conference, ISTE11, coming in a matter of days, I find myself comparing the Education conferences of old to the social media-influenced Education conferences of today. There is a world of differences, but, unfortunately, many of these differences have yet to be discovered by educators who have failed to recognize the juggernaut of social media. For many years I was a board member of NYSCATE, an educational technology group for New York educators. A primary purpose of this group is to conduct an annual conference that draws thousands of educators in order to discuss technology in education. In addition to my participation in this conference, I have over the years presented in many others, both large and small.

A huge difference about today’s conferences is the connectedness of the participants. Educators through social media have been able to connect with other educators without regard to geographical boundaries. Many productive online relationships have continued over a period of time without actual face to face meetings. These conferences are an opportunity for face to face connections. That translates to more time for socialization for the participants. Plans and discussions have taken place weeks before the conference about who to see and what to do. The conference provides a place for people, who have never met face to face, to meet as long-lost best friends would meet after a long separation. Places for social gatherings need to at least be considered, and at most be expanded. These personal connections of connected people may be misinterpreted as cliques, but this is often a perspective of educators not yet involved with social media. The unfortunate result may be a perception of a class distinction between the connected and the disconnected (or not yet connected).

Back Channeling is another big difference between old and new. This is when participants in a workshop or presentation tweet out on Twitter, or Facebook the points that the presenter is making in real-time. Not only are the facts of the presentation, but editorial comments as well tweeted out. This may have a great effect on presentations moving forward. I remember a recent conference having a keynote speaker using a data heavy PowerPoint presentation, and not being very aware of back channeling. After a few Tweets came out about the quality of the presentation, there was an avalanche of negatives flying out from that presentation. Needless to say these tweets were global messages going public to thousands of educators. On the other hand, a great presentation has the potential for going out beyond the limited audience in the presentation. Ustreaming is being done more and more as well. Presentations limited to small audiences are broadcast globally to any educator with a connection. Local conferences have the ability to gain global recognition.

The social media hierarchy is now replacing the superstars of higher education and industry at these conferences. Keynote speakers of the past were often professors from Higher Education or Captains of industry from the world of Technology in Education. Today, social media has chosen its own superstars, people who continue to contribute and influence education through Twitter, Facebook, LinkedIn, online Webinars, Podcasts, and Blog Posts. Some of the best have feet in both worlds. The conference of today is an opportunity for participants to meet those whom they consider to be social media Gurus.

I think an underestimated influence on conference participants is the effect of free online Professional Development. More and more free symposiums are being offered through social Media. Webinars and online interviews are becoming daily occurrences. The conference participants are becoming more aware of trends and issues prior to attending the conference. Presenters need to at least be where their audience is in their knowledge of the subject. Relevance means more to connected educators than it ever has before.

Another influence is the effect that the growing “Unconference” movement is having. Born from Social Media, “Teachmeets”, and “Unconferences” are changing what educators expect from a conference. These are self-directed-learning format conferences. They give most, if not all, of the control for learning to the learner. The learners direct the conference from the beginning until the end forcing the conference to be flexible and adaptive.

Blogging is another Social Media-influenced activity which has a lasting touch on conferencing. On the very first day of any conference, there will be at least one blogger who will publish a post on his or her experience. First impressions last a lifetime. Bloggers will continue to post their experiences and impressions throughout and beyond the time that the conference takes place. Once it took weeks for the word to get out about the success of a conference. On the spot blog posts have changed that dynamic. Micro blogs (Twitter) and Blog posts determine and create conference “BUZZ”. It may determine whether individuals with limited funds may or may not attend a specific conference in the future.

If Education Conferences are to benefit the educators that they hope to have participate, now and in the future, all of these new influences must be considered. Just like education as a system, conferences are dealing with participants who are becoming self- learning aware. The days of content being controlled by a few and the need to seek those few out to obtain it, are gone. Free access to almost endless information and the ability to select only information which is needed by the learner is changing the game.

If you are a person who questions the need for Mobile Learning Devices in education, look around you at your next conference. Take note of the Laptops, Smart Phones, iPads, and Tablets. Watch how long it takes people to scope out an electrical outlet to power up, or recharge. See what happens if people don’t have passwords to access WiFi.

What would happen if we forced those educators to leave their mobile learning devices at the door? What would happen if we singled out and punished individuals for texting during a presentation? What would happen after you informed educators that the filtering will limit their access? What would happen if we required participants to agree to an Acceptable Use Policy before they could connect? Participants at these conferences are learners. Let us keep that in mind when we return to the learners in our own schools.

All in all, this isn’t your father’s Education Conference!

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Twitter’s biggest obstacle to being the number one tool of Professional Development for educators is Twitter. It is a simple tool, based on a simple idea, which is complicated by its simplicity. To use twitter is to get it. To explain Twitter is a losing proposition. Twitter’s reputation as an application is its worst enemy. It has been the brunt of comedians’ jokes since it began. Members of the Hollywood crowd embraced it for the purpose of engaging their fans with a majority of mindless tweets to build a following. Many have a following in the millions. The concept most accepted by the public is that Twitter is used by individuals to broadcast to people the meaningless actions and events in their day-to-day existence. How could this ever be taken seriously, not to even mention being used as a tool for Professional Development for educators?

Social learning is common to all. We learn through social encounters. We pass along information in social settings. We collaborate with others in our social engagements. A committee is simply a gathering of individuals for social interaction for the purpose of learning and creating. This all occurs in our face to face world. This all takes place with people who can assemble in close proximity at predetermined location and a pre-determined, in-common, time period. Our face to face learning has the boundaries of time and space, but when those boundaries are accounted for, meaningful learning may take place.

With the advancement of technology, and its integration with the internet, the ability to make social contact with individuals is enhanced because the internet takes us beyond boundaries of space and time. We can contact individuals around the globe. Our thoughts and ideas can be suspended in time until retrieved by others. We can exchange ideas or information in the form of: text, audio files, photos, videos, Blog posts, articles, URL’s (links), charts, data, and live interaction. All of this is made possible with Social Media.

Twitter is a social media application. It enables people to use it as a conduit for information to other individuals. That is the simple part. Now let us consider the complications that come from trying to keep Twitter simple. First, the Tweet, or the message, can only be 140 characters in length. Many find this too limiting. I expect those individuals might be long-winded in a face to face setting as well.

A huge problem with Twitter for some is understanding who is getting the message. Remember Twitter is Social Media and is based on social interaction. If you walked into an auditorium full of people and started talking without engaging someone first, no one would be listening. You would be talking out loud to yourself.  If you introduced yourself to someone and then began a conversation you now have someone listening and interacting. You would then do the same with a second, third, and fourth person. You have connected with those people and selected them as persons you may interact with, and they have selected you as well, based on your intelligent contributions to the discussion. As that works in life, so it works in Twitter.

Simply stated, the only people who get your tweets are those who follow you, your “followers”. The only Tweets that will come to you are those from people you choose to follow. They are called “Following” If you follow family members, you may expect Tweets about family matters would monopolize your tweets. If the idea is to use Twitter as a professional Development tool, then the people you should follow would be educators. You will build a personal, professional learning Network by limiting the people you follow to educators. In addition, if your Tweets are educationally topical, those who follow you will also be educators, or people interested in topics of education.

All Tweets are public and will be seen by all who follow you. A Direct Message is private. A” DM” can only be sent to a person you follow and he, or she must be following you as well. You cannot “DM someone who does not follow you.

Educators tweet educational things including: text, audio files, photos, videos, Blog posts, articles, URL’s (links), Charts, data, and live interaction. These could be a lesson specific tweet, or a topic involving methods of education. Personal experiences from educators globally. It could be a question from an educator seeking an answer. Having information and collaborating on ideas creates an environment for Professional Development. It can be used at any time without regard to boundaries that impede face to face socialization. The number of participants is not limited to a school, district, city, state, or country. There is no isolation of Elementary, Secondary, or Higher Ed educators.

Not knowing how to find educators to follow may have been a problem in the past, but it is being made easier all of the time. Educational Blogs may have a “Follow Me on Twitter” Icon. Click and follow. Always check out the profile of a perspective person to follow. You will be able to see that person’s last tweets as well as their profile. Additionally, you can view icons of who they follow. Click on any of those icons and you are transported to that person’s profile. Repeat the process as long as needed, or return to the original profile to start a new path of follow research. Profiles may also contain lists of followers. A twitter list may contain a large number of educators. One click will follow every member of the list. There are several educational chats ongoing weekly. Educators from around the world are involved. If you find interesting participants in the chat, follow them on Twitter.

Twitter is only one component of a comprehensive PLN. There are many Social Media applications that serve educators well for communication, collaboration, and creation. All of these applications are constantly evolving or disappearing, to be replaced by new applications. We need to buy into the method and not the tool. Tools change, but learning continues. To be better educators we need to be better learners.

Those of us who successfully use Twitter as a tool for Professional Development need to act as ambassadors of information. We need to share that which we glean from our Personal Learning Networks and not be shy about telling other educators where it came from. It was not Ashton Kutcher,  Linsay Lohan, or Paris Hilton who shared that information, but collaborative educators.

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Each week I have an opportunity to participate in an #Edchat discussion twice each Tuesday.  #Edchat, for those who may be unaware, is an organized discussion held twice each Tuesday on Twitter. Twitter is a Social Media application connecting people locally and globally for the purpose of exchanging information, links, videos, and almost anything that can be digitally transmitted. The attendance in the #Edchat discussions varies from several hundred to about a thousand educators each week. The #Edchat topics are always educational in nature. A detailed explanation can be found at #Edchat Revisited.

This week’s topics were somewhat related. The first dealt with school culture, and latter #Edchat was about how schools can more positively involve parents in the education of their children. These discussions went very quickly as the ideas and suggestions from all those involved flew by. Hundreds of observations, and suggestions, followed by reflections, corrections, and additions for those ideas were exchanged. Both sessions were very high-energy sessions, an evident influence of the passion on the part of educators involved for these topics.

If you are not an educator, school culture might need some explanation. It is not something studied by student teachers in their college classes. It can be defined, but it looks different in every school. It may be influenced by a District administrator, but it is different in each of the districts buildings. It is a collective attitude of the specific educational community, or school. It either welcomes, or discourages innovation. It sets the tone for bullying in that community. It determines the openness of educators to change. It determines how welcoming and mentoring the faculty is to new teachers. It sets the tone for openness to various methods of teaching. It influences the respect for and between students, teachers, and administrators in a building.

In the district that I spent most of my career the cultures of the High School and the Middle School were completely different. I always felt that The Middle School taught the kids, and the High School taught courses. Middle Schools are often team oriented and that goes a long way in affecting the culture of each school. Decisions were made with this in mind. Schedules were formed with this in mind. Assignments of teachers were made with this in mind. All of this supports the culture of a school, making it slow to change.

School culture tends to change very slowly unless influenced by something coming from outside the existing culture. If a new administrator comes to a school with any leadership skills and a willingness to change things, the culture may change. A problem with this is the turnover rate of administrators. Often the changes to a school last as long as the administrator does. The vision often travels with the visionary. The other way that the school culture changes, is from the bottom up. It comes with a teacher’s vision that influences others. A single teacher can influence others with a vision and a passion for that vision. In order for that to occur however, the teacher needs to have an exposure to ideas and influences other than those from the school’s culture.

Enter Social Media. Educators are involving themselves more and more with social media applications. Like me, many have developed Personal Learning Networks to help provide sources for teaching and learning. Educators exchange links for information and collaboration in order to improve their teaching. The exchange of ideas however, often goes beyond a simple exchange of information. The cultures of schools are being discussed, dissected, analyzed, and evaluated. The best parts of cultures from many schools are now being introduced to other school cultures. The vision of some is becoming a vision of many. Social Media for educators opens up a world of exposure and transparency to cultures of other schools. A first step to change, dare I say Reform.

Educators are beginning to change the way faculty meetings are conducted. The very topics opened up through Social Media are topics that educators are discussing with more awareness of what other schools do more successfully. Cultures are being reshaped by expanding the pool of experiences through Social Media. Twitter and Facebook are connecting educators and ideas. Blogs are expanding ideas and being referenced for change. Social Bookmarking is cataloging a huge quantity of quality sources that are now literally at the fingertips of educators. Educator Ning sites are growing and thriving with educational groups, Webinars and free Professional Development.

Social Media is having a positive effect on changing a system that has been slow to change. Educators need not look to justify their use of Social Media. Educators may need to justify why they are not employing Social Media. We cannot expect change, or reform, to come to education without enabling or arming educators with the proper tools to affect that change.

Your comments are welcomed!

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