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Archive for the ‘Social Media’ Category

For the “Connected Educator” Twitter can be a mainstay for information and sources. In order to build up a steady flow of information and sources, one need only to establish a list of people to follow on Twitter who put out the tweets, or messages, that contain links, URL’s, to that information or source. In Twitter terms these people are called “Follows”. They are the people one follows. An educator using Twitter for professional reasons would follow educators, since they put out education information. I follow over 1,600 educators, so my stream of information runs constantly through my Twitter timeline. No, I do not read every tweet.

The other side of the coin here would be those educators who follow me. They would be my “Followers”. Once I got over 300 followers it got to be a bit heady. I had to keep things in perspective. It was not a third world dictatorship with me as the leader of my loyal followers who awaited my every word. If I put out useful information and thoughtful advice, I found that I would attract more followers. The very best method to do that was to follow really great educators and retweet what they tweeted. That means I would tweet their tweet, but give them credit for it. I was valued, because I valued someone else’s thought or information. How cool is that. Kudos all around!

There are many ways to follow people. There are lists that people offer. Bloggers now have “Follow me on Twitter” icons located on their blogs. There are recommendations of people to follow from other tweeters. Twitter dedicates Friday as the day to recommend people to follow with a hashtag #FF placed on tweets making follow recommendations. The #FF stands for Follow Friday. Of course for the more popular or specific people to follow, there is always the “Search People” tool on Twitter. Probably the best method is to check who each of your follows follow. Take people from their lists of follows. The point is that one can strategically make a vast number of follows with far less effort than was once required.

The real connections with all of the follows, and followers however, come with the personal exchanges made between follows and followers. These are the important, meaningful connections. Exchanges of ideas and information are the goal, but more often the personal and social aspects are the things that bind individuals. Many of these digital connections become much more. This has added a whole new dimension to Education conferencing. Educators who are connected through social media will meet face to face with people they have been attached to online. Without ever having before met face to face, it is like old friends reuniting. It is truly a unique experience.

It is with this backdrop that I now address my latest experience with my Twitter emotions. As I said, my follow list exceeds 1,600, so I was looking for a quick way to cut that down in order to eliminate some of the noise created by huge numbers on my Twitterstream. That means that I was getting a great deal of chatter distracting me from more meaningful tweets and that was becoming less efficient. Of the 1,600 follows I may have 1,000 people with whom I have never ever had an exchange other than the initial “Hello, I am now following you”.

I happened upon an Application, or Twitter tool called Manage Flitter. It was designed to identify from a list of follows those who do not follow back. Now, I do not expect Regis Philbin, Chris Matthews or Anderson cooper (I know they are not educators) or any celebrity to follow me back. There are even education celebrities to be followed on Twitter and I have no problem with them not following back. My problem became evident when I saw how many people whom I admire, have retweeted and have interacted with, no longer followed me. Of course my head immediately said, “You have disappointed these people and let them down, so they dropped you and your offerings”. Of course that was totally irrational, but nevertheless I had to deal with that in my head. Although I was disappointed to be dropped by Daniel Pink, Deborah Meier, Alan November, and Sir Ken Robinson, I really should have been elated that they even followed me to begin with. Twitter is an amazing tool because people, for the most part, are accepted for their ideas and not their titles, but there is still a star system and a fan base culture below the surface. The really hurtful “no longer followings” however were those people who I spent many tweets on exchanging ideas and giving out sources. Of course it is ridiculous to feel this way, but this entire system is based on connectedness. When you lose that connection, questions come to mind.

While expressing my concern about Twitter on Twitter, two of my follows stepped up to console me. Mark Barnes, @markbarnes19 a great ASCDEdge blogger and Jerry Blumengarten, @cybraryman1, one of my long time connections. Mark suggested I Blog about the issue, which resulted in this. Jerry pointed out that Twitter has had problems with a bug that has people unfollowing others without permission to do so. You’re Not Crazy, After All: Twitter Confirms Unfollow Bug. Both of these guys helped me through this self-created crisis.

I think the whole point of this post is that the connections made on Twitter for the purpose of professional enrichment carry with them more than the idea of people just swapping links. Twitter is more than wanting to share what was for lunch. Of course that is part of Twitter, but it is more about personal connections. Unfortunately, that cannot be seen by looking at Twitter from the outside. I am always astounded at the number of people who have never used Twitter, but feel compelled to offer up their opinion of it. Now, would someone like to point up the Irony in the fact that I was upset at all those who were no longer following me, as I employed a tool to unfollow people?

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I was fortunate and honored to be asked to speak at a recent conference for The Software Information Industry Association (SIIA). They are all wonderful people in a group that represents a major portion of education software developers and manufacturers. I had some great discussions with some very smart and driven education-minded, business people. As I stated in my last post, many of these people have come from the ranks of educators. My big take away from this conference however, was not about all of the great new products coming from the companies that these folks represented. What was most evident to me was the driving force behind all of the great stuff being developed: DATA. In this world of monetizing education data is King. It is what business understands.

Knowing that makes it easy to understand the point of view of many of our industrial, or business-background, educational leaders, who are leading the way in education today. They are data-driven leaders. They believe that we need Data to analyze, and adjust, so that we may move forward. Of course, if we analyze, adjust and move forward according to the Data, and change doesn’t happen, there must be a reason that requires us to think through that reason in order to adjust. If there is no improvement, someone must be held accountable, because the data is always reliable. All things considered the fingers of the data-readers begin to point to the variable in the equation; the teacher. Of course Business oriented leaders will additionally include the Bane of any business leader’s existence; the unions.

Now before everyone gets their backs up, let us consider another possibility. Let us consider that maybe the merging of the mantras of education and business are not working out together. Maybe “Content is King” merged with “Data is King” does not add up to a learned individual. Maybe the focus on content, so that education can be easily assessed by Data is really the wrong thing that we should be analyzing. Maybe, how we teach, is a much more important element in learning than what we teach. Maybe the data is totally correct about what it is assessing, but what it is assessing is not what we should be looking at.

I always go back to the way technology is assessed by some schools. They test kids out, interject some tech stuff, test the kids again, and check the results. If the results are poor, or if there is no difference, then it is deduced that the tech has failed to make a difference. Hence, Tech does not work.  The questions not asked are important. Was the teacher properly prepared to use the tech? How were the students trained to use the tech? Was the culture of the class supportive of the tech? Was the tech that was selected the best tech to achieve the teachers goals? Was the teacher involved with creating the lessons using the tech, or was it packaged lessons? How much support did the teacher receive during the project? Of course we could go on with even more questions. The point is that the right questions and conclusions need to be applied to the data.

I met many, very smart, and successful people at that conference. I did not ask one of them what the data said about their personal competence as a learned individual. I judged that for myself by their accomplishments, communication skills, social skills, and even appearance. Not one person had a name tag with their test scores evident as a means of introduction. I only hope they were equally impressed with the opinions I expressed as an educator who is more than somewhat opinionated. I am sure my Hawaiian shirts gave them some mixed ideas.

As teachers, we all have our specific content to teach. That has been our goal since public education was introduced. It is what we do with that content that makes the difference. We can put it out there and have the kids commit it to memory. We can put it in video form and have the kids commit it to memory. We can put it in a PDF form and have kids commit it to memory. That would all make it easy to do a data analysis. We could probably require specific things be covered by all teachers, so our kids would all get equal educations in every state in the country. We could even develop a single test everyone could take at the same time. That would help standardize education. Then we could compare apples to apples as well as oranges to oranges around the country.

Another way to look at it would be to use that content to teach skills of collaboration, communication, and the ultimate “ation” of all; creation. Memorization of content (although difficult for many) is the thinking skill requiring the least amount of thinking. As a skill it is needed, but not coveted. Having the facts is helpful, knowing what to do with them, and adapting them to any situation is priceless. If teachers focused on teaching learning instead of the more easily assessed content memorization, we would have a population of critical thinking, creative, innovators who continuously learn even after leaving school.

At the final presentation that I attended at this wonderful conference, I gained a little more insight into the direction of Tech in education today. This was a panel of some very impressive, forward thinking presidents of tech in education companies. My first insight was that there are a great many companies developing gaming for education. My second insight into the Edtech direction was not as hopeful, at least to me. The two phrases that really caught my attention  were “classroom instruction” and “BYOD (bring your own device)”. Both of these told me that the tech companies, like many people in general, believe that kids need to go to a specific place to learn, the classroom. If we are to be successful as educators, than how we teach kids better involve a way for them to learn outside the classroom. No student should be limited by the content knowledge of their teacher. If I taught all my students everything I know, it wouldn’t be enough for them to live in their world. What we are teaching will be irrelevant. How we teach kids to learn will serve them for a lifetime.

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And now for something completely different… As an educator who has organized and attended many education conferences over several decades, I have made a few observations about the unique relationship between educators, and vendors of education materials or educational technology. The reason for my consideration of this topic is because I will be participating in the Software Information Industry Association’s (SIIA) Ed Tech Industry Summit in San Francisco next week. Most of my conferences have been with a majority of educators in attendance and a minority of vendors. At this conference it will be mostly vendors and very few educators aside from me. I am actually flirting with the dark side in answering the many calls for consulting in regard to my Social-Media-in-Education experience.

Of course my reference to the “Dark Side” is a perfect example of what I now plan to address. Just how do many educators view vendors? The ironic point to this teacher-vendor relationship is that many of these people took the same education courses in college, but found that damned divergent road in the woods and travelled down different paths. I have often told students in education methods classes that the skills that they were learning were skills that they could apply in many places other than the classroom. I often thought that to be sound advice to kids trying for hundreds of teaching jobs sought after by thousands of applicants.

An often voiced complaint by conference attendees is that they don’t want too many vendor directed presentations or workshops. I always found that surprising in that who better knows the product and its potential than the vendor. Vendors are the product experts. Of course teachers would often say that vendors did not know the classroom, and that might be true of some, but not all vendors. It has been my experience that the industry looks to recruit teachers whenever possible, so that their personnel do have classroom experience. Unfortunately, I think it takes about a year out of the classroom however, before credibility as a teacher is diminished if not wiped out altogether.

Additionally, I wonder if the comfort, and ease of the vendors demonstrating their products, especially in the area of technology, doesn’t in some way intimidate some educators. Surprisingly, not all educators are at ease with technology. It doesn’t fall within their comfort zone. Then there is always the fear that some educators may have, based on the mythology that teachers can actually be replaced by technology. Using that perspective, the vendors are then trying to replace educators with their wares. Dastardly Tricksters!

Of course the most common complaint heard from educators is: The only reason why vendors do these workshops is to sell their products. Is there a loftier, more altruistic reason why vendors should demonstrate their products? Their products serve educators, help kids learn, financially support education conferences, and yes, it puts food on the vendor’s family table. Of course the vendor is there to sell products. That is the purpose of being there.

In this emerging era of collaborative learning, we need more educators and vendors reaching out. Teaching and learning is not easy. The more we move forward, the more we have to learn. If technology is required in our culture in order to aggregate, create, collaborate, and communicate, then great, let’s use it. Let us engage the experts who can best help us help ourselves. We need to engage them in a common effort to improve what we do, and how we do it. Let’s take their vision for teaching and apply it to what we know about learning. The term “Educator” can be broadly defined beyond a classroom teacher. Corporation and Education may need to strive more to find similarities and common goals together, rather than assume the solutions separately.

In the interest of full disclosure: My wife, a former professor, has been an education technology industry executive for more than two decades. We have often discussed the educator-vendor issue. We have managed to get along in harmony for a very long time with a bigger and better perspective on what we each do.

This is a survey that SIIA has asked teachers to take. It is an attempt by the industry to take in to account the needs and concerns of teachers. SIIA Survey

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Every educator knows what their school is like, but few really understand what Twitter is like. The Twitter experience, like school, is different for everyone. One’s contribution to the effort in either of these endeavors has a great deal to do with producing the outcomes. Simply put, the more you put in, the more you get out. That at least is the theory.

I am fortunate to have a very large base of educators that I follow on Twitter and an even larger number of educators follow me. This affords me an ability to see a great deal of activity on Twitter in regard to how educators use it on a daily basis. I wish all educators had Professional Learning Networks like mine, but it is not a style of learning suited for everyone.  Nevertheless, I began wondering what it would be like if the types of sharing, collaboration, reflection and discussion that are continuing activities on Twitter could at least be attempted in the school building environment.

A bulk of the information exchange available on Twitter for instance comes in the form of links, or URL’s, which are internet addresses to pages of information. They could be announcements, articles, posts, videos, podcasts, webcasts, personal opinions, or books. I guess in a school setting each teacher could take articles, videos and books to exchange and discuss with other faculty members. Admins could find education links run them off on paper, and insert them in teachers’ mailboxes daily. Of course personal opinions are the mainstay for faculty rooms.

Another thing that Twitter offers us is the ability to respond to ideas and have a general discussion about those responses. Often times the authors of the ideas participate in those discussions. In a school setting, I imagine that the administrator could offer ideas for discussion, or bring in speakers and lecturers for the faculty. This is usually done at the beginning of the year to get everyone pumped up for the New Year. It would need to be done more frequently however in order to emulate the Twitter experience.

Reflection is very big on Twitter. Many tweets cause people to discuss and reflect. After a short period of time some educators address those same issues on blog posts. That of course is shared, commented on, reflected upon, and the process repeats itself. I guess in the school setting the Admin could propose a topic for discussion and afterward people could respond and reflect and if they chose to do so, come back with articles they had written on the subject to present to the faculty or place a copy in everyone’s mailbox.

Twitter offers a great deal of variety in opinion. An obviously unique element to this is the fact that Twitter is a global effort. Educators from around the world offer their opinions on some of the many subjects that educators have in common around the world. As an example, I am amazed at how universally standardized tests are recognized by educators to be counterproductive in educating kids. In the school setting it would be difficult to get a global perspective on issues unless the guest speakers were flown in from other countries. Skyping might be a great alternative.

A big, big Twitter plus is the access educators have to education experts. Conversations are had between regular teachers and education luminaries on a daily basis. Many of education’s leaders actively participate on Twitter in order to stay on the pulse of education, as well as education reform. Many of the people forming the national and international education discussions are gathering and sharing information over the internet using Twitter. In a school setting Admins could probably make calls to these same education leaders and set up at the very least Skype calls. The faculty could be assembled in the auditorium for the Skype call. The discussion after would be great.

Twitter is a gateway to many free online webinars and online conferences. It also keeps educators posted on local and regional Edcamps and conferences. Edcamps are a product of social media and a great form of Professional Development for educators. In a school setting the Admin could post a daily, weekly, or monthly calendar of events for professional development. The mailboxes again would be a wonderful method of delivery for this.

On Twitter there are constant discussions and references to pedagogy and methodology in education. As one example Twitter has been discussing the Flipped Classroom for almost two years at this point. I imagine that admins should be the education leaders of their schools and be up to date on all things education. Once they get any new trends they could present the idea at a faculty meeting. Hopefully, the discussions of pedagogy and methodology will spill over into department meetings and faculty room gatherings.

I know that schools are doing the best that they can, given the restraints of time and money, to involve their teachers with as much as they can, but it is not enough in a world where new information is formed by the ton in a matter of minutes. The idea of using technology as a tool for professional development has not caught on. The idea of being a “Connected Educator” is too foreign to too many educators. If this post is to be effective it will have to be printed out, reproduced, and circulated in teachers’ mailboxes in order to reach them. In this age of technology, that should be an embarrassment to the most educated people this country or any country has to offer.

Twitter is only one source for teachers to connect. It is the easiest to use, and the hardest to understand. Teachers need to get started connecting to other teachers. If Twitter is too difficult, try Google +, or LinkedIn, or start a blog that accepts comments. If what we are now doing as teachers was keeping us relevant and effective as educators , the words “Education” and “Reform” would not be linked together so often in so much written about education today. We have a need to connect with other educators. It must be an imperative! In the words of Ben Franklin, “We must all hang together, or assuredly we shall all hang separately.”


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For years I served on the board of directors of The New York State Association for Computers and Technologies in Education, a group known to most as NYSCATE. One thing that I always had a problem with while working with NYSCATE was the name of that group. The name gave the perception to teachers that this was a group for computer teachers. It is actually a wonderful, professional group that supports technology for all educators in any subject areas. As any honest politician worth his/her salt will tell you, facts don’t matter, perception is reality. As this is a rule of politics, it is also holds true for many people in the profession of education as well. Perception is Reality!

My teaching career started before computers of any kind were in education. I remember in the very early 70’s buying a four-function calculator from Sears for $99.00 in order to do averages. (Now they come free in the mail in order to solicit donations) In my experience the earliest introduction of computers into schools came through the Math department. Math teachers stepped right up to accept technology as quickly as it would arrive. Computers were not used as learning tools, but rather stand-alone technology that required its own language, and understanding, and courses were developed to support that. The math departments across the country developed and promoted computer courses to specifically teach about Languages, programing, hardware and software.

This created a mystique about computers that continues in the minds of many even today. The perception was that in order for anyone to use a computer, a course of study would be required to understand the languages and mechanisms of the mysterious world of computers. Computer companies struggled to remove that mystique in order to have people buy into the idea of ubiquitous computing. Apple understood this early on and simplified computers enough to make big advances in the education market. It was quite a while before computers began working into the classroom. This was also slowed down by the strategy of computer labs. Teachers again were given a level of obstacles to overcome to use computers in class. Schedules had to be followed and classes had to be physically moved. Laptops and mobile devices are improving this situation. But, getting beyond the desktop computer does add more technology for teachers to learn.

There are now two directions for computers in education to take. There is the study of computers, which is most necessary for the development and evolution of technology. This is very specific to computers as a course of study. The other direction and probably larger role for computers in education would be as a tool for learning for any of the courses in education at any level. These very same skills for using these tools for learning will probably become the same skills used for the tools of whatever profession or vocation a student may enter. This is one of the many ways we prepare our students for life. We are developing technological strategies and skills that will be a basis for a real life experience.

This is what NYSCATE and similar Educational Tech groups support. They help all teachers in all areas; understand how to apply technology in not only what they teach, but also how they teach. As a director of NYSCATE, I would invite teachers to attend the NYSCATE Conference. The response that I more often than not heard in response is one that I think is still a prevalent perception today. Many would say, “Why would I go to that Conference? I am not a computer teacher.”

Now, you might say that the name of the organization may have just been misleading to teachers, and that is why people responded in that manner. I would agree that this might apply to a few, but I don’t think a majority of the respondents. I say that because of my experience in proposing courses and changes in courses over the years. A majority of times that I have proposed adding technology tools or using technology strategies in classes or lessons, those who approve such proposals would immediately point out that I was not a computer teacher. Their perception was that you needed to be a computer teacher in order to use technology in a class. This happened not only in a public school setting, but the same type of objections has recently come from Higher Education as well.

Technology is progressing so quickly that many people are finding it difficult to keep up. As a practical matter it may be impossible to keep up with every change or development in technology. We can’t however ignore the fact that technology has an impact on everything within our culture today.  As educators we must understand that Technology can not follow the same procedures as textbook adoption. Schools have no power to control the development or acceptance of technology. Educators can’t approve or disapprove of parts of technology that they think people should find acceptable, or not.  Technology provides: the tools our kids now use to learn, the tools people use to work, the tools families use to live. This will all happen with or without teacher approval.

Technology teachers are teachers who teach technology-specific courses. A teacher is one who teaches children with tools for learning that will provide them with technology skills which will translate to skills needed for work and life. As professionals we need to stop separating out technology from learning. It has become part of everything we do. It will not go away or even take a single step back. We also do not need to know how every bell and whistle available works. As teachers we need not use every form of the technology ourselves, but we need to enable our students to use it. Teachers should not always limit the use of technology by their students. For some projects teachers should allow students to select technology tools for learning to explore, collaborate, create, record, and present content. The actual use of technology in a course does not always need to fall on the teacher. In many cases the student can be the teacher and the teacher can be the student. That takes an open mind and a flexible, adaptive approach to learning and teaching. These are not bad traits for any teacher to have; be it any teacher in general, or a computer teacher specifically. Technology has become a tool of our profession, whether we use it, teach it, or study it, we need to deal with it. It is now a required part of what we do in our profession. For technology to become ubiquitous we need to stop compartmentalizing it from what we do.

 

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There are few questions that I get from teachers about social media, or sources that I haven’t gotten in some form before over the last three or four years. Two similar questions that I get with frequency are: How do you know all that stuff? And where do you get the time to get all this stuff? My immediate response is that Twitter is my guide to relevant education sources. Those educators who are “unconnected” should know that many “connected educators” consider Twitter an indispensable source for all things education. Twitter if properly connected to thoughtful and collaborative educators is a virtual cornucopia of endless links for: Posts, Videos, Articles, Podcasts, Webinars, Websites, Lessons, Announcements, Original thoughts, Chats, and all else Education that the internet has to offer.

That being said; Where do all those “connected educators” find things to send out on Twitter? Many educators contribute their links to the Twitter Stream based on what they are personally doing within their field of expertise. Some of us are more generalists in education, or we are using Social Media to reform or, as I like to think of it, advance Education. My life in retirement from public education has become one big sharing fest with educators. It has gotten to a point where I am now reading about stuff not to use it personally, but to consider its value in sharing with other educators who may benefit from it. I am forever advancing links and ideas in math, and I have never been able to legitimately balance a check book.

Where does one find the time to locate all of these sources? This is a commonly asked question since lack of time to do anything is always on an educator’s list of shortcomings. In additions to tweets of other educators, I depend on two sources for keeping up with the huge amount of stuff flowing through the internet. One delivers posts to my email and the other delivers to my iPad. Delivery is an important element for me. I have an extensive amount of blogs feeding into Google Reader, but since I don’t open it up that often, I hesitate to open it at all for fear of facing the mountain of unread blogs. Dumb as it sounds, I often open Google Reader up just to mark all the blogs as read (without reading them) so the pile goes away.

The two sources that I count on most for collecting blog posts and delivering them to me in a brief form are SmartBrief and Zite. There are advantages and disadvantages to both, but in tandem, I seem to be able to accomplish a great deal in surveying and sharing on the topic of education as it is delivered over the internet.

SmartBrief is a free service that offers a subscription delivered directly to me by email. It curates the very best education blog posts, and newspaper and journal articles dealing with education. It comes in a capsulated form that I can expand if I want to read the entire post. SmartBrief does this for other industries as well, but in the area of Education there are twelve separate SmartBriefs that deal with offerings from specific education organizations. Probably the best known to educators is ASCD SmartBrief. This is a link to all the Education SmartBriefs http://www.smartbrief.com/news/education. Again these are all free subscriptions that can be dropped, hassle-free at any time. The advantage is that it is delivered by email accessed by any device. It also has an iPad app.

My other source strategy is ZITE. I originally started off with Flipboard on my iPad, but after I discovered Zite, I have spent little time on Flipboard. I start the day with Zite and coffee. Like SmartBrief, Zite also provides a capsulated form of posts and articles that can be expanded on demand. Most, but not all articles are easily tweeted out using a tweet icon. The tweets pop up for easy edits before you actually seal the deal with a send button. Zite is a free app that one personalizes to desired topics that are delivered to your Zite site. There is a constant turnover with posts being added hourly. A week seems to be the longest any post will last. The posts are time-stamped by hours/days on Zite.

SmartBrief and Zite are both source providers that get me the latest and greatest in Education to share with others. Being a “connected educator” does give me the ability to take what others are sharing and pass it along to even more educators. Taking what is shared comes with a responsibility to give back as well. How much we give back varies with every individual. In order to maximize any of this, a strategy should be in place. Smart, and convenient sources like SmartBrief and Zite take us a long way into utilizing what little time we have to affect the most amount of positive collaboration.

 

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Putting together an education conference is a huge undertaking that is often overlooked, or at least not fully appreciated  by the attendees. It is not that people are intentionally unappreciative, but they may not realize all that goes into the planning, and execution of such a multi-faceted endeavor. This conference requires a huge effort to solicit, register, organize, accommodate, and deliver over 400 sessions to over 8,000 attendees, and over 200 vendors throughout a four-day event. That is a huge undertaking that can only successfully happen with leadership and a team effort on the part of the planning organization. I am sure that as this conference comes to an end, planning for next year’s event will begin immediately.

After attending many conferences over the years, I have made some observations as to the specific traits of conferences. Some conferences for example are very tech-oriented. Some conferences have the same people returning year after year. Some conferences attract a large number of vendors, while others attract a large number of classroom teachers. Of course since ASCD (formerly the Association for Supervision and Curriculum Development) is populated by people who supervise and develop curriculum and that usually would involve the hierarchy of the education system. I guess they could be categorized as the movers and shakers of education.

If my observations are to be believed, this conference, compared to some others, has far fewer tech-using attendees. The cacophony of clicking keys of laptops is not heard in every session, although there are laptops and tablets. Smartphones are not glued to hands of the conference members, although there are many visible. Of course the tell of tells as to the tech use in this conference is the fact that people are not hovering and jockeying for position around limited electrical outlets for constant charging. All that considered, this is not a tech infused conference.

With the advent of social media a mark of a really impactful conference may be measured in the buzz created by the sharing of the conference through the venues of social media. If the Tweets and the Blogs abound with the sharing of events, ideas, and conversations generated by the conference it may be considered a success. If the attendees are not inclined to use the skills required to utilize 21st century technology in sufficient numbers then there is no buzz. The conference remains local and never goes global.

Having some foresight on this issue, the leadership of ASCD took this into account in the planning of the conference. Some of the leading educators on Twitter who also have great blog followings were invited to attend the conference. They were afforded complete access to the entire conference with but one instruction; attend the conference and just do what it is that you do. Ten to fifteen of these educators made up the social media press corps for ASCD. They attended sessions, reflected upon what they learned, and shared their experiences of each of the sessions. Their followers spread the word further by re-tweeting tweets and commenting on posts. This cadre of connected educators created the buzz. This model is making the best of social media in order to take what has been a national conference to a larger audience than just the attendees. Educators, who could not be present at the conference, benefitted by the offerings of those who were in attendance. Through social media everything local is now global, and everything global is now local. I would thank the leaders of ASCD for giving us the opportunity to share their conference.

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Over the next few days my blog will be a snapshot album of words describing what it is like to attend a premiere education conference, ASCD12. This is an experience that most educators rarely experience over the course of their careers. It is not an inexpensive proposition to send educators to national conferences. For some reason many districts use that as a reason to send the same administrators year after year to these conferences. I think administrators have the idea that their district leaders are best positioned to share all that is gleaned from the conference with the staff. Of course this is a generality and not every district does this. You may want to ask who from your district attends these conferences and how many have they been to over the years.

The cost of these conferences is steep. The organizations running them have to pay a big price for the venues required to accommodate the tens of thousands of educators and vendors who will walk through the doors. In addition to the cost of the conference, districts have to add transportation, lodging, and food for each individual. In the economic atmosphere of today, many districts may have trouble justifying the expense to those who have no understanding of the value of these conferences. Once again much-needed professional development is relegated to the bottom of the ever-changing priority list

A recurring theme of many of my posts has been how isolated the profession of education can be. Teachers always have the ability to share ideas on lessons, methods and pedagogy within their own building, but only if that building sports an open and collaborative culture. This collaboration enables change.  If the building has a closed culture of people who do not collaborate and continue to support the status quo by hunkering down in the bunkers of their comfort zones, then little change will occur. Professional conferences have always opened up educators to change. Educators’ sharing of the latest in lessons and tools has always been the backbone of the conference. The collaboration and excitement pump up the lifeblood of the conference. The camaraderie of the participants as they grow closer through their interests over a few short days is the soul of the conference. Educators come away from conferences with creative juices flowing, collaborative spirit soaring, and their self-esteem rising. They then return to their schools to share, and, try as they might, they can’t duplicate the same feelings for their colleagues. That feeling, short-lived as it is however, cannot be denied.

Of course my position is always that the conferences are greatly enhanced by Social Media. This is a natural occurrence at some conferences. For some reason attendees at some national conferences use more SM than users at other conferences. Tweeting goes on at every session and every hallway. Back channeling presenters is commonplace. Blogs are pumped out during the conference. People who are virtually connected year round, come together face-to-face and are like long-lost friends uniting after years of being apart.  Much of which I have described here is best appreciated by those who have actually experienced it at a conference, but as I have pointed out, it is an experience that most educators will never have.

Tonight as I attended the opening reception at ASCD12, I met a very special educator. We were connected through Twitter but had never met. Julie Ramsay, or @juliedramsay as I know her is one such educator whom has attended more than one conference. She and her husband spent their own money and time to attend the ASCD12 Conference. Julie also attended, again at her own expense, last year’s  ISTE conference  in order to enable her students to present there. They too paid their own way. That is a dedicated educator with a supportive family.

I was in a huge room with about 500 educators noshing on hors’d’oeuvres. I was sitting alone at a table tweeting out to see if anyone in the room was monitoring the Twitter stream. After a half hour, I deduced that this may not be the most Social-Media-savvy group. It was at that point that Julie and her husband found me through my tweets, and we met and shared. Twitter, the very thing that so many condemn as anti-social brought some of us together for face-to-face social interaction. I immediately wondered how to get the 500 other educators to get it. Several other social media users will be Tweeting and Blogging out moments from the ASCD12 Conference starting tomorrow. By modeling for other educators what it is that we all need to do in order to be connected educators, maybe we can connect more of us. This will increase collaboration and hopefully support change in a culture and system sorely in need of it. Follow the #ASCD12 hashtag through Monday

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In order for educators to teach kids, they need something to teach. Exactly what it is that educators should teach has often been discussed and continues to be the focus of ongoing discussions for over many generations. The delivery of that content, in regard to what to teach, has never been of great concern, because the bulk of it came in the form of text, delivered in a book called the textbook. In the 50’s the education pioneers introduced film strips, 16mm films, and recordings to supplement the textbooks. The 60’s brought the video tape and the overhead projector. With the turn of the century came the disc technology, as well as a wider use of the internet. Today of course we use interactive white boards and document cameras. All of the new methods of content delivery however are, for the most part, just add-ons to the backbone of any curriculum, the textbook. Of course the publishing of textbooks became a multi-million, or billion dollar industry. The importance of Textbooks was reflected in school districts with their strictly adhered to textbook adoption policies. Textbooks are a big deal. It is a common experience of all educators and all parents. The textbook, along with the apple on the teacher’s desk, is an iconic symbol of education in America.

A decade into the new century we have a new way to deliver content. The internet not only delivers text, but allows it to be manipulated, transformed, evaluated, analyzed, merged with video and audio, created, and published.  This goes way beyond that which could be accomplished by the printed textbook. It offers educators the potential for not only presenting content to a student, but allowing the student to actually interact with that content to demonstrate more than understanding, with the potential of actual creation of the student’s own content, as well as publishing it out to others for authentic feedback. Teaching the content is the process, getting students to use the content and independently obtaining, and continuing to evaluate and use more content should be the goal.

There are now a number of ways educators have to deal with content. On opposite ends of this list of learning tools are two extremes. The textbook, as we know it over the decades at one end, and Open Source Resources of the internet on the other end. As an educator I have never liked being shackled to a single, stagnant textbook. I am personally comfortable guiding students through Open Source learning. This however, is not the comfort zone of most educators. Comfort zones are the biggest impediment to education reform. I do realize that any effective use of the internet as an open source resource for educators to use for students would require a massive undertaking of professional development for millions of educators nationwide. I would imagine that the billion-dollar textbook publishing industry would have some say in this discussion as well, so the move in that direction would be slow in coming. I believe the challenge is to create the best solution in a mechanism that is recognizable as a textbook, but enables the functions of the internet to incorporate many more tools for learning.

Educators are now beginning to establish a voice through social media. Opinions expressed by educators through blogs and social media are now beginning to gain recognition in the national discussion of what is education to be. I think that is one of the main reasons that Discovery Education used some of the leading connected educators from social media as a focus group, or think tank, to discuss what is “Beyond the Textbook”? Discovery Education was looking to gain insights to their own attempt to devise or improve such a much-needed product. Of course another reason is to have the very same people create a buzz about whatever comes from this forum. Cynics would say that we were being used and manipulated by a corporation. I would like to think that we actually have gotten what we have been asking for, for decades; an educator’s voice in what education needs.

After a long day of discussion between about 16 invited educators and the same number of Discovery Education staff, we came up with several concepts. Most of what we suggested already exists in some form today. They are tools of the internet that could be incorporated into a mechanism for learning, assessing, and creating content. Here is a list of some of the suggestions of the components that the group valued and thought should exist in what should exist as we go beyond the textbook:

  • The mechanism will exist on the internet allowing 24/7 access with computer or mobile access.
  • Many forms of content may be included: text, videos, audio, animation, graphs, and diagrams
  • The ability for flexible content will be provided.
  • The teacher will be able to add or subtract material to meet the needs of the students allowing for differentiation.
  • Content will have highlighting and note-taking capability
  • Content will be linked to dictionary and encyclopedia for easy reference.
  • Content will have language translation capability.
  • Content will be linked to other supplemental material for further exploration.
  • Formative assessment will be built into lessons to assess understanding before moving on.
  • There will be a social media component for collaboration and feedback.
  • Students will be able to create content within the mechanism.
  • Student created material will be archived and shared
  • Student created material will be placed in an ePortfolio within the mechanism.

These were some of the highlights of what came from the assembled group. The group had elementary, secondary, and higher Ed representation. Most members were very active participants in social media and education Blogs. I cannot adequately express the admiration that I have for each of the people in this group, most of whom I have met before and all of whom I follow on Twitter. These are people I often recommend following on Twitter. I have also now added to my Twitter list many Discovery Education employees who are working toward implementing our suggestions in some form into their existing and ever-evolving product, techbook. I should note that this entire project was led by Steve Dembo of Discovery Education. It is my hope that other industry leaders will begin to go to the educator’s voice on social media for input and transparency in their development of new products.

Members of The Beyond The Textbook Forum included: @rmbyrne, @courosa, @NMHS_principal, @bethstill, @teach42, @dwarlick, @dlaufenberg, @mbteach, @audreywatters, @shareski, @sciencegoddess, @wfryer, @imcguy, @djakes, @jonbecker, @principalspage, @joycevalenza, @lrougeux, @halldavidson, and of course @tomwhitby

My apologies to anyone that I may have left out.

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Most professions have professional journals. Professional journals have long been the method by which innovations to professions have been introduced. Lengthy articles explaining the: who, what, where, when, why and how of an innovation in the profession was spelled out for all to read. Follow-up journal articles weighed the pros and cons. Journals historically have been a form of print media, but with the advent of the internet many are transitioning to a digital form in addition to the printed version.

The process for innovators to get things published in these professional journals can be long and arduous, but the pay-off is usually worth the wait. These journals have readerships of great numbers of people in the very profession that specific innovators want to reach. There are: journals for Medicine, journals for Law, and journals for Education just to name a few.

At one time, to keep up with the journals was to keep up with the profession. That was true when change came slowly and people were able to adjust to change over longer periods of time. With the advance of technology, things began to happen more quickly. Innovation began to explode. The process and the trappings of the print media began to fall behind. More and more innovators took to the digital alternative of websites and blogs for their; who, what, where, when, why and how of an innovation in the profession. The professional journals began playing catch up. Innovation exploded in every profession and the print media has proved to have many more limitations than digital publishing. Why struggle with the Readers Guide to Periodical Literature when Google is at hand?

Now, let us go onto education and its professional journals and their impact on teachers. Contrary to what is often said about education, currently, there are many innovations affecting the education profession. Technology is the driving force behind most of the education innovation. It is impacting not only what we can do as educators, but it is also changing how we approach learning. These innovations may have not all reached the education journals yet, but they have been presented and are being discussed digitally and at great length in social media.

A few of the recent topics include: the Flipped Class, eTextbooks, PBL approaches to learning, blended classes, Edcamps for PD, BYOD, Digital classrooms, Tablets, 1:1 laptops, digital collaboration, Social Media, Mobile Learning Devices, Blogging. Some of these topics have made it to the print media, but all are being delved into at length through social media. It is a disadvantage to be a print-media educator in a digital-media world. I can understand how a majority of educators whose very education was steeped in print media is more comfortable with that medium. The technology however, is not holding still to allow educators to dwell in a comfort zone. Just as the technology of the printing press got us beyond the technology of the scrolls (Parchment & Quill), Technology is now taking us beyond print media to digital publications and boundless collaboration.

In order to take a full measure of the advances of technology, there are certain adjustments to be made and skills to be obtained or reanimated. This requires a change in behavior, attitude, and most importantly, culture. Information from technology may be easily accessed, but it is not yet a passive exercise. It requires effort and an ability to learn and adapt. These are skills that all educators have, but many may not always be willing to use. The status quo has not required educators to use these skills in a long time. Using these skills requires effort and leaving a long-standing zone of comfort in order to learn and use new methods of information retrieval. Waiting for the Journal is no longer a relevant option. Educators are driving the changes, but technology is driving the change. The need for reform may very well come from the need for the changes in education to keep up with the rate of change.

Professional Development is the key to getting educators to access dormant skills. They need to be the life-long learners that they want their students to be. It is the practice of life-long learning that separates the good teacher from the great teacher. They need to be led and supported in this effort. They need to be coaxed from those damned comfort zones which are the biggest obstacles to real reform. This must apply to ALL educators regardless of title. If administrators are to be our education leaders then they should be leading the way for the teachers. Professional Development is not a teachers-only need.

In order for teachers to better guide themselves in their learning, they need to know what it is that they need to know. They need relevant questions about relevant changes. Being connected to other educators, who are practicing these changes already, is a great first step. Using technology to do that is the best way to develop these Professional Learning Networks. Connected educators are relevant educators. That is how we can begin to change the culture and move forward to real education reform.

Connecting with other educators is easy through Social Media. Twitter is a mainstay of information for thousands of educators. Ning sites provide great collaborative communities for educators to join groups and share sources. Blogs provide the most up-to-date information on innovations and current practices. RSS feeds and iPad applications like Zite, and Flipboard carry blogs directly to you to read and share. I could add many more things to this list, but the sheer amount of things technology offers educators is in itself a deterrent to those who are overwhelmed with how much they think they need to learn. Educators need not know all of this, but by focusing on one, the others will begin to come into view, and the need to learn as a life-long learner will take control.

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